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Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks

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Author Info
Laroche, Michel
Toffoli, Roy
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File URL: http://www.sciencedirect.com/science/article/B6V7S-3WV9MS4-C/2/cccfbfc6609134cfc553a4f4e02e12d5
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Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 45 (1999)
Issue (Month): 2 (June)
Pages: 221-233
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Handle: RePEc:eee:jbrese:v:45:y:1999:i:2:p:221-233

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