IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v44y1999i1p17-24.html
   My bibliography  Save this article

Trade Fairs as Services: A Look at Visitors' Objectives in Spain

Author

Listed:
  • Munuera, Jose L.
  • Ruiz, Salvador

Abstract

No abstract is available for this item.

Suggested Citation

  • Munuera, Jose L. & Ruiz, Salvador, 1999. "Trade Fairs as Services: A Look at Visitors' Objectives in Spain," Journal of Business Research, Elsevier, vol. 44(1), pages 17-24, January.
    • Handle: RePEc:eee:jbrese:v:44:y:1999:i:1:p:17-24
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(97)00174-4
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Bello, Daniel C., 1992. "Industrial buyer behavior at trade shows : Implications for selling effectiveness," Journal of Business Research, Elsevier, vol. 25(1), pages 59-80, August.
    2. Srinath Gopalakrishna & Gary L. Lilien, 1995. "A Three-Stage Model of Industrial Trade Show Performance," Marketing Science, INFORMS, vol. 14(1), pages 22-42.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zerbini, Fabrizio & Borghini, Stefania, 2015. "Release capacity in the vendor selection process," Journal of Business Research, Elsevier, vol. 68(2), pages 405-414.
    2. Rittichainuwat, Bongkosh & Mair, Judith, 2012. "Visitor attendance motivations at consumer travel exhibitions," Tourism Management, Elsevier, vol. 33(5), pages 1236-1244.
    3. Sunyoung Hlee & Jimin Lee & Daeseop Moon & Changsok Yoo, 2017. "The acceptance of ‘intelligent trade shows’: Visitors’ evaluations of IS innovation," Information Systems Frontiers, Springer, vol. 19(4), pages 717-729, August.
    4. Borghini, Stefania & Golfetto, Francesca & Rinallo, Diego, 2006. "Ongoing search among industrial buyers," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1151-1159, October.
    5. Sookhwa Jung & Jaewoo Lee, 2022. "Current and future influences of COVID-19 on the knowledge management function of conventions and exhibitions," Service Business, Springer;Pan-Pacific Business Association, vol. 16(2), pages 391-410, June.
    6. Sunyoung Hlee & Jimin Lee & Daeseop Moon & Changsok Yoo, 0. "The acceptance of ‘intelligent trade shows’: Visitors’ evaluations of IS innovation," Information Systems Frontiers, Springer, vol. 0, pages 1-13.
    7. José Felipe Jiménez-Guerrero & Jerónimo de Burgos-Jiménez & Jorge Tarifa-Fernández, 2020. "Measurement of Service Quality in Trade Fair Organization," Sustainability, MDPI, vol. 12(22), pages 1-16, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hansen, Kare, 2004. "Measuring performance at trade shows: Scale development and validation," Journal of Business Research, Elsevier, vol. 57(1), pages 1-13, January.
    2. Mora Cortez, Roberto & Johnston, Wesley J. & Gopalakrishna, Srinath, 2022. "Driving participation and investment in B2B trade shows: The organizer view," Journal of Business Research, Elsevier, vol. 142(C), pages 1092-1105.
    3. Proszowska Anita, 2019. "Information needs of Trade Fair Visitors — A Survey of the Participants of Kompozyt-Expo 2018 and Fastener Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 31(1), pages 21-39, March.
    4. Shrihari Sridhar & Clay Voorhees & Srinath Gopalakrishna, 2015. "Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(3), pages 222-229, September.
    5. Borghini, Stefania & Golfetto, Francesca & Rinallo, Diego, 2006. "Ongoing search among industrial buyers," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1151-1159, October.
    6. Havlíková, Michaela & Kolářová, A., 2015. "Why Do Agricultural Producers Exhibit at Bread Basket?," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 7(4), pages 1-8, December.
    7. Zerbini, Fabrizio & Borghini, Stefania, 2015. "Release capacity in the vendor selection process," Journal of Business Research, Elsevier, vol. 68(2), pages 405-414.
    8. Moon, Hyun Sil & Kim, Jae Kyeong & Ryu, Young U., 2013. "A sequence-based filtering method for exhibition booth visit recommendations," International Journal of Information Management, Elsevier, vol. 33(4), pages 620-626.
    9. Santucci, Fabio M. & Callieris, Roberta & Debs, Philippe, 2012. "International Fairs in the Modern Food Systems," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(4), pages 1-12, April.
    10. Ivkov, Milan & Blešić, Ivana & Popov Raljić, Jovanka & Ivkov Džigurski, Anđelija & Pivac, Tatjana & Jovanović, Tamara, 2015. "Visitors’ Motives For Attending A Hybrid Event: A Case Study Of Agricultural Fair," Economics of Agriculture, Institute of Agricultural Economics, vol. 62(1), pages 1-20, March.
    11. Rittichainuwat, Bongkosh & Mair, Judith, 2012. "Visitor attendance motivations at consumer travel exhibitions," Tourism Management, Elsevier, vol. 33(5), pages 1236-1244.
    12. Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
    13. Brown, Brian P. & Mohan, Mayoor & Eric Boyd, D., 2017. "Top management attention to trade shows and firm performance: A relationship marketing perspective," Journal of Business Research, Elsevier, vol. 81(C), pages 40-50.
    14. Reinhold, Michael, 2017. "Mythen, Fakten und Prognosen zum Ausstellerverhalten," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 34(1), pages 90-99.
    15. Alberca-Oliver, Pilar & Rodríguez-Oromendía, Ainhoa & Parte-Esteban, Laura, 2015. "Measuring the efficiency of trade shows: A Spanish case study," Tourism Management, Elsevier, vol. 47(C), pages 127-137.
    16. Rosson, Philip J. & Seringhaus, F. H. Rolf, 1995. "Visitor and exhibitor interaction at industrial trade fairs," Journal of Business Research, Elsevier, vol. 32(1), pages 81-90, January.
    17. Johnston, Wesley J. & Lewin, Jeffrey E., 1996. "Organizational buying behavior: Toward an integrative framework," Journal of Business Research, Elsevier, vol. 35(1), pages 1-15, January.
    18. Chao-Chih Hung & Min-Jiun Su & Wen-Long Zhuang, 2016. "The Effect of Exhibitors' Brand Equity on Visitors' Purchase Decision: Moderating Role of Exhibition's Competitive Intensity," Journal of Economics and Behavioral Studies, AMH International, vol. 8(3), pages 75-86.
    19. Ainhoa Rodriguez Oromendía & María Dolores Reina Paz & Ramón Rufín, 2015. "Research Note: Relationship versus Transactional Marketing in Travel and Tourism Trade Shows," Tourism Economics, , vol. 21(2), pages 427-434, April.
    20. Chao-Chih Hung & Che-Huei Lin, 2015. "The Relationships among Buyers’ Perceived Risk, Exhibitors’ Brand Equity, Purchase Postponement and Switching Intention-From the Perspectives of Perceived Risk Theory and Expectancy Theory," Information Management and Business Review, AMH International, vol. 7(4), pages 74-89.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:44:y:1999:i:1:p:17-24. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.