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Visitor and exhibitor interaction at industrial trade fairs

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  • Rosson, Philip J.
  • Seringhaus, F. H. Rolf

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  • Rosson, Philip J. & Seringhaus, F. H. Rolf, 1995. "Visitor and exhibitor interaction at industrial trade fairs," Journal of Business Research, Elsevier, vol. 32(1), pages 81-90, January.
    • Handle: RePEc:eee:jbrese:v:32:y:1995:i:1:p:81-90
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    References listed on IDEAS

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    1. Bello, Daniel C., 1992. "Industrial buyer behavior at trade shows : Implications for selling effectiveness," Journal of Business Research, Elsevier, vol. 25(1), pages 59-80, August.
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