Visitor and exhibitor interaction at industrial trade fairs
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 32 (1995)
Issue (Month): 1 (January)
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Web page: http://www.elsevier.com/locate/jbusres
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- Bello, Daniel C., 1992. "Industrial buyer behavior at trade shows : Implications for selling effectiveness," Journal of Business Research, Elsevier, vol. 25(1), pages 59-80, August.
- Borghini, Stefania & Golfetto, Francesca & Rinallo, Diego, 2006. "Ongoing search among industrial buyers," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1151-1159, October.
- Fiorenza Belussi & Silvia Rita Sedita, 2011.
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- Leonidou, Leonidas C. & Katsikeas, Constantine S. & Samiee, Saeed, 2002. "Marketing strategy determinants of export performance: a meta-analysis," Journal of Business Research, Elsevier, vol. 55(1), pages 51-67, January.
- Wilkinson, Timothy & Brouthers, Lance Eliot, 2006. "Trade promotion and SME export performance," International Business Review, Elsevier, vol. 15(3), pages 233-252, June.
- Santucci, Fabio M. & Callieris, Roberta & Debs, Philippe, 2011. "International Fairs in the Modern Food Systems," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(4).
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