Running field experiments using Facebook split test
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DOI: 10.1016/j.jbusres.2020.06.053
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- Chawla, Yash & Chodak, Grzegorz, 2021.
"Social media marketing for businesses: Organic promotions of web-links on Facebook,"
Journal of Business Research, Elsevier, vol. 135(C), pages 49-65.
- Yash Chawla & Grzegorz Chodak, 2020. "Social Media Marketing for Businesses: Organic Promotions of Web-Links on Facebook," WORking papers in Management Science (WORMS) WORMS/20/03, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
- Manuela Fritz & Michael Grimm & Ingmar Weber & Elad Yom-Tov & Benedictus Praditya, 2022. "Uncover your risk! Using Facebook to increase personal risk awareness and screening of type 2 diabetes in Indonesia," Working Papers 221, Bavarian Graduate Program in Economics (BGPE).
- Krallman, Alexandra & Barnes, Donald C. & Lastner, Matthew M. & Collier, Joel E., 2023. "You can’t touch this: Driving purchase justification for hedonic online purchases," Journal of Business Research, Elsevier, vol. 155(PB).
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Keywords
Experimental research; Field study; Facebook; Split testing; Online advertising; Ecological validity;All these keywords.
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