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Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience

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  • Mainolfi, Giada
  • Marino, Vittoria

Abstract

Hosting special events can be a unique opportunity for boosting the touristic development resulting in loyalty and attachment toward the destination and its assets. Understanding the variables that influence event tourism behaviours within the context of recurring special events has not been widely observed in the event and tourism literature. The study extends this research area investing whether destination beliefs, event satisfaction and tourist motivation can predict revisit intentions and receptivity of products made in the territory hosting a special event in Italy. The findings contribute to advancing the theory and empirical studies on event-related experiences. Moreover, the importance of collaborations between tourism sector and productive system is discussed along with the significance of satisfaction and motivation as drivers of behavioural intentions.

Suggested Citation

  • Mainolfi, Giada & Marino, Vittoria, 2020. "Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience," Journal of Business Research, Elsevier, vol. 116(C), pages 699-710.
    • Handle: RePEc:eee:jbrese:v:116:y:2020:i:c:p:699-710
    DOI: 10.1016/j.jbusres.2018.03.001
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    2. Mónica Gómez-Suárez & María Jesús Yagüe, 2021. "Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand," Sustainability, MDPI, vol. 13(11), pages 1-19, May.

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