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Destination Image Analytics Through Traveller-Generated Content

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  • Estela Marine-Roig

    (Serra Hunter Fellow, University of Lleida, 25003 Catalonia, Spain)

Abstract

The explosion of content generated by users, in parallel with the spectacular growth of social media and the proliferation of mobile devices, is causing a paradigm shift in research. Surveys or interviews are no longer necessary to obtain users’ opinions, because researchers can get this information freely on social media. In the field of tourism, online travel reviews (OTRs) hosted on travel-related websites stand out. The objective of this article is to demonstrate the usefulness of OTRs to analyse the image of a tourist destination. For this, a theoretical and methodological framework is defined, as well as metrics that allow for measuring different aspects (designative, appraisive and prescriptive) of the tourist image. The model is applied to the region of Attica (Greece) through a random sample of 300,000 TripAdvisor OTRs about attractions, activities, restaurants and hotels written in English between 2013 and 2018. The results show trends, preferences, assessments, and opinions from the demand side, which can be useful for destination managers in optimising the distribution of available resources and promoting sustainability.

Suggested Citation

  • Estela Marine-Roig, 2019. "Destination Image Analytics Through Traveller-Generated Content," Sustainability, MDPI, vol. 11(12), pages 1-23, June.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:12:p:3392-:d:241337
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    2. Ksenija Leković & Slavica Tomić & Dražen Marić & Nikola V. Ćurčić, 2020. "Cognitive Component of the Image of a Rural Tourism Destination as a Sustainable Development Potential," Sustainability, MDPI, vol. 12(22), pages 1-12, November.
    3. Manosso, Franciele Cristina & Domareski Ruiz, Thays Cristina, 2021. "Using sentiment analysis in tourism research: A systematic, bibliometric, and integrative review," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7, pages 16-27.
    4. Ping-Heng Tsai & Chia-Chi Hsaio & Yan-Ru Li & Chun-Chieh Lin, 2023. "Clustering Travelers’ Lifestyle Destination Image from Five Asian Traveler-Generated Content," Sustainability, MDPI, vol. 15(7), pages 1-18, March.
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    10. Mateusz Naramski & Krzysztof Herman, 2019. "The Development of Mobile Tourism in the Upper Silesian Metropolitan Area of Poland," Sustainability, MDPI, vol. 12(1), pages 1-22, December.
    11. Emad Noaime & Mohammed Mashary Alnaim & Mohammed Abdulfattah Bay & Ghazy Abdullah Albaqawy & Mohamed Hssan Hassan Abdelhafez & Khaled Elkhayat, 2022. "The Rehabilitation of the Historic Barzan Traditional Market and Its Impact on Cultural Tourism in Hail City," Land, MDPI, vol. 11(11), pages 1-27, November.
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    13. Nadir Al Naqbi & Naill Al Momani & Amanda Davies, 2022. "The Influence of Social Media on Perceived Levels of National Security and Crisis: A Case Study of Youth in the United Arab Emirates," Sustainability, MDPI, vol. 14(17), pages 1-19, August.
    14. Tingting Ding & Wenzhuo Sun & Yuan Wang & Rui Yu & Xiaoyu Ge, 2022. "Comparative Evaluation of Mountain Landscapes in Beijing Based on Social Media Data," Land, MDPI, vol. 11(10), pages 1-30, October.
    15. Eva Martin-Fuentes & Jorge Nieto Ferrando & Estela Marine-Roig & Berta Ferrer-Rosell, 2020. "From Blockbuster to Neighbourhood Buster: The Effect of Films on Barcelona," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    16. Beata Jolanta Gierczak-Korzeniowska & Mateusz Stopa & Krzysztof Szpara, 2022. "Methodology of Cyclical Research of the Tourist Image of Podkarpackie Province (Poland)—A Proposal of a Solution and Selected Research Results," Sustainability, MDPI, vol. 14(5), pages 1-18, February.
    17. Cristina Franciele & Thays Christina Domareski Ruiz, 2021. "Using sentiment analysis in tourism research: A systematic, bibliometric, and integrative review," Post-Print hal-03373984, HAL.
    18. Jinsoo Hwang & Muhammad Asif & Kwang-Woo Lee, 2020. "Relationships among Country Image, Tour Motivations, Tour Quality, Tour Satisfaction, and Attitudinal Loyalty: The Case of Chinese Travelers to Korea," Sustainability, MDPI, vol. 12(8), pages 1-19, April.
    19. Estela Marine-Roig & Berta Ferrer-Rosell & Natalia Daries & Eduard Cristobal-Fransi, 2019. "Measuring Gastronomic Image Online," IJERPH, MDPI, vol. 16(23), pages 1-21, November.
    20. Chris Roberts & Joel Reynolds & Mary Jo Dolasinski, 2022. "Meta-Analysis of Tourism Sustainability Research: 2019–2021," Sustainability, MDPI, vol. 14(6), pages 1-18, March.
    21. Estela Marine-Roig, 2021. "Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts," Tourism and Hospitality, MDPI, vol. 2(1), pages 1-17, January.
    22. Khalid Hamad Abaalzamat & Khalid Ibrahim Al-Sulaiti & Nidal Mohammed Alzboun & Hamzah Ali Khawaldah, 2021. "The Role of Katara Cultural Village in Enhancing and Marketing the Image of Qatar: Evidence From TripAdvisor," SAGE Open, , vol. 11(2), pages 21582440211, June.
    23. Min-Pei Lin & Estela Marine-Roig & Nayra Llonch-Molina, 2022. "Gastronomy Tourism and Well-Being: Evidence from Taiwan and Catalonia Michelin-Starred Restaurants," IJERPH, MDPI, vol. 19(5), pages 1-24, February.
    24. Min-Pei Lin & Estela Marine-Roig & Nayra Llonch-Molina, 2021. "Gastronomy as a Sign of the Identity and Cultural Heritage of Tourist Destinations: A Bibliometric Analysis 2001–2020," Sustainability, MDPI, vol. 13(22), pages 1-23, November.

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