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Changing National Images: International Public Relations and Media Agenda Setting

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  • Manheim, Jarol B.
  • Albritton, Robert B.

Abstract

Research within the agenda-setting framework has generally ignored the potential influence of purposive efforts by external actors (those outside the political system) to manipulate media coverage related to their interests. The present study uses interrupted time-series analysis to examine one such set of manipulative efforts, those undertaken by professional public relations consultants to influence the images of foreign nations as portrayed in the United States press. Data represent New York Times coverage of six nations that signed public relations contracts with American firms during the period from 1974 to 1978, and one nation that expressly rejected such a contract. The analysis identifies consistent patterns of improvement along two primary dimensions of national image, visibility and valence, which are associated in time with the public relations contracts.

Suggested Citation

  • Manheim, Jarol B. & Albritton, Robert B., 1983. "Changing National Images: International Public Relations and Media Agenda Setting," American Political Science Review, Cambridge University Press, vol. 78(3), pages 641-657, December.
    • Handle: RePEc:cup:apsrev:v:78:y:1983:i:03:p:641-657_25
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    Cited by:

    1. Emad Noaime & Mohammed Mashary Alnaim & Mohammed Abdulfattah Bay & Ghazy Abdullah Albaqawy & Mohamed Hssan Hassan Abdelhafez & Khaled Elkhayat, 2022. "The Rehabilitation of the Historic Barzan Traditional Market and Its Impact on Cultural Tourism in Hail City," Land, MDPI, vol. 11(11), pages 1-27, November.
    2. Yang Lai Fong & Teoh Yong Chia, 2017. "Framing Diplomatic Relations," China Report, , vol. 53(4), pages 467-489, November.
    3. Chun-Fang Chiang & Jason M. Kuo & Megumi Naoi & Jin-Tan Liu, 2020. "What Do Voters Learn from Foreign News? Emulation, Backlash, and Public Support for Trade Agreements," NBER Working Papers 27497, National Bureau of Economic Research, Inc.
    4. Estela Marine-Roig, 2019. "Destination Image Analytics Through Traveller-Generated Content," Sustainability, MDPI, vol. 11(12), pages 1-23, June.
    5. Ricardo J. Valencia & Derek Moscato, 2021. "Navigating #ObamainCuba: how Twitter mediates frames and history in public diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 168-179, June.

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