Profile of business and leisure travelers on low cost carriers in Europe
AbstractLow cost carriers are increasingly attracting a market segment traditionally associated with legacy airlines, the business traveler. Little, however, is known regarding the characteristics of this new demand. This study analyzes the differences between business and leisure travelers flying by low cost airlines. To do this, we surveyed a sample of tourists in Catalonia, one of Europeâ€™s most popular tourist destinations. While some differential characteristics emerge between the traveler types, still more similarities are found.
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Air Transport Management.
Volume (Year): 20 (2012)
Issue (Month): C ()
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Web page: http://www.journals.elsevier.com/journal-of-air-transport-management/
Low cost airlines; Business air travel; Economics of leisure travel;
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