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On the flight choice behaviour of business-purpose passengers in the Australian domestic air market

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  • Wu, Cheng-Lung
  • So, T.H. Hanson

Abstract

This paper aims to explore the flight choice behaviour of business passengers; in particular, we explored the potential differences between those who work in small and medium enterprises (SMEs) and those in non-SMEs. Discrete choice models with attribute non-attendance data were used to model flight choice behaviour. Results showed that fewer flight service attributes were significant on flights between Sydney, Melbourne and Brisbane due to shorter flight duration but ticket flexibility features were considered significant by business passengers. Self-funded business passengers were more price-sensitive and flight service attributes were considered differently from ticket flexibility attributes by business passengers.

Suggested Citation

  • Wu, Cheng-Lung & So, T.H. Hanson, 2018. "On the flight choice behaviour of business-purpose passengers in the Australian domestic air market," Journal of Air Transport Management, Elsevier, vol. 72(C), pages 56-67.
    • Handle: RePEc:eee:jaitra:v:72:y:2018:i:c:p:56-67
    DOI: 10.1016/j.jairtraman.2018.07.006
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    3. Koech, Alex Kipkorir & Buyle, Sven & Macário, Rosário, 2023. "Airline brand awareness and perceived quality effect on the attitudes towards frequent-flyer programs and airline brand choice - Moderating effect of frequent-flyer programs," Journal of Air Transport Management, Elsevier, vol. 107(C).
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    7. Nenem, Sukru & Graham, Anne & Dennis, Nigel, 2020. "Airline schedule and network competitiveness: A consumer-centric approach for business travel," Annals of Tourism Research, Elsevier, vol. 80(C).

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