From unilateral transfer to bilateral transition: Towards an integrated model for language management in the MNE
AbstractIn this theory building paper, I propose a framework for analyzing language transition in the MNE. The paper suggests the application of the institutional theory of practice transfer to language transition. The adaption of the practice transfer model to language transition takes account of the evolutionary context-oriented nature of language processes in the MNE, the impact of the characteristics of the parent company, and the activist role of language management programs as institutional agents.
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of International Management.
Volume (Year): 16 (2010)
Issue (Month): 3 (September)
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Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/601266/description#description
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