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From unilateral transfer to bilateral transition: Towards an integrated model for language management in the MNE

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  • Sharp, Ziva
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    Abstract

    In this theory building paper, I propose a framework for analyzing language transition in the MNE. The paper suggests the application of the institutional theory of practice transfer to language transition. The adaption of the practice transfer model to language transition takes account of the evolutionary context-oriented nature of language processes in the MNE, the impact of the characteristics of the parent company, and the activist role of language management programs as institutional agents.

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    File URL: http://www.sciencedirect.com/science/article/pii/S1075425310000438
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of International Management.

    Volume (Year): 16 (2010)
    Issue (Month): 3 (September)
    Pages: 304-313

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    Handle: RePEc:eee:intman:v:16:y:2010:i:3:p:304-313

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    Related research

    Keywords: Multinational enterprises Liability of foreignness Language management Institutional theory;

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    1. Janssens, Maddy & Lambert, José & Steyaert, Chris, 2004. "Developing language strategies for international companies: the contribution of translation studies," Journal of World Business, Elsevier, vol. 39(4), pages 414-430, November.
    2. Bruce Kogut & Udo Zander, 1993. "Knowledge of the Firm and the Evolutionary Theory of the Multinational Corporation," Journal of International Business Studies, Palgrave Macmillan, vol. 24(4), pages 625-645, December.
    3. Schweiger, David M. & Atamer, Tugrul & Calori, Roland, 2003. "Transnational project teams and networks: making the multinational organization more effective," Journal of World Business, Elsevier, vol. 38(2), pages 127-140, May.
    4. Makela, Kristiina & Kalla, Hanna K. & Piekkari, Rebecca, 2007. "Interpersonal similarity as a driver of knowledge sharing within multinational corporations," International Business Review, Elsevier, vol. 16(1), pages 1-22, February.
    5. Goodall, Keith & Roberts, John, 2003. "Only connect: teamwork in the multinational," Journal of World Business, Elsevier, vol. 38(2), pages 150-164, May.
    6. Marschan, Rebecca & Welch, Denice & Welch, Lawrence, 1997. "Language: The forgotten factor in multinational management," European Management Journal, Elsevier, vol. 15(5), pages 591-598, October.
    7. Luis R G�mez-Mejia & Leslie E Palich, 1997. "Cultural Diversity and the Performance of Multinational Firms," Journal of International Business Studies, Palgrave Macmillan, vol. 28(2), pages 309-335, June.
    8. Thuc Anh, Phan Thi & Christopher Baughn, C. & Minh Hang, Ngo Thi & Neupert, Kent E., 2006. "Knowledge acquisition from foreign parents in international joint ventures: An empirical study in Vietnam," International Business Review, Elsevier, vol. 15(5), pages 463-487, October.
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