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The local and the global: exploring traits of homogeneity and heterogeneity in European food cultures

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  • Askegaard, Søren
  • Madsen, Tage Koed

Abstract

One type of boundary rarely explored in international marketing are the cultural boundaries dividing Europe into regions with individual cultural backgrounds and different consumption patterns. This article explores information about such patterns of food consumption based on information from a database originating from a 1989 pan-European lifestyle survey comprising around 20[punctuation space]000 people in 15 European countries divided into 79 regions. The degree of homogeneity in the different nation-states and regions was analysed. The article contributes with new, specific empirical evidence about Europeans' food-related behaviour and attitudes and provides culture-based explanations and interpretations of observed differences and similarities. It is shown that nation/language boundaries still have a strong impact on European food cultures.

Suggested Citation

  • Askegaard, Søren & Madsen, Tage Koed, 1998. "The local and the global: exploring traits of homogeneity and heterogeneity in European food cultures," International Business Review, Elsevier, vol. 7(6), pages 549-568, November.
    • Handle: RePEc:eee:iburev:v:7:y:1998:i:6:p:549-568
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    Cited by:

    1. Stephanie Lu Wang & Qian Gu & Mary Ann Glinow & Paul Hirsch, 2020. "Cultural industries in international business research: Progress and prospect," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(4), pages 665-692, June.
    2. Frenkel Ter Hofstede & Michel Wedel & Jan-Benedict E.M. Steenkamp, 2002. "Identifying Spatial Segments in International Markets," Marketing Science, INFORMS, vol. 21(2), pages 160-177, July.
    3. Vecchio, Riccardo & Annunziata, Azzurra, 2011. "The role of PDO/PGI labelling in Italian consumers’ food choices," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 12(2).
    4. Lemmens, A. & Croux, C. & Dekimpe, M.G., 2007. "Consumer confidence in Europe : United in diversity," Other publications TiSEM ea8c3268-2c0b-4fcc-9d4a-6, Tilburg University, School of Economics and Management.
    5. Del Bucchia, Céline & Peñaloza, Lisa, 2016. "“No, I won't eat that!” Parental self-transformation in clashes of role enactment and children's will," Journal of Business Research, Elsevier, vol. 69(1), pages 145-154.
    6. Griffith, David A., 2010. "Understanding multi-level institutional convergence effects on international market segments and global marketing strategy," Journal of World Business, Elsevier, vol. 45(1), pages 59-67, January.
    7. Kate Laffan, 2021. "Counting contexts that count: An exploration of the contextual correlates of meat consumption in three Western European countries," Working Papers 202113, Geary Institute, University College Dublin.
    8. Emilia Cubero Dudinskaya, 2017. "Embracing globalization or reinforcing national culture? Evidence on the alcoholic beverages preferences and drinking motives in Europe," DEM Working Papers Series 132, University of Pavia, Department of Economics and Management.
    9. Isabel Blanco-Penedo & Javier García-Gudiño & Elena Angón & José Manuel Perea & Alfredo J. Escribano & Maria Font-i-Furnols, 2021. "Exploring Sustainable Food Choices Factors and Purchasing Behavior in the Sustainable Development Goals Era in Spain," Sustainability, MDPI, vol. 13(13), pages 1-18, July.
    10. Azar, Goudarz, 2011. "Food Culture Distance: An Antecedent to Export Marketing Strategy Adaptation - An Empirical Examination of Swedish and Finnish Food Processing Companies," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(3), pages 1-28, September.
    11. de Boer, Joop & Helms, Martine & Aiking, Harry, 2006. "Protein consumption and sustainability: Diet diversity in EU-15," Ecological Economics, Elsevier, vol. 59(3), pages 267-274, September.
    12. Ozturk, Ayse & Cavusgil, S. Tamer, 2019. "Global convergence of consumer spending: Conceptualization and propositions," International Business Review, Elsevier, vol. 28(2), pages 294-304.
    13. George Rossolatos, 2020. "The supplement at the… sau(r)ce: on Jamie Oliver’s (dis)placed global brand identity," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(2), pages 109-120, June.
    14. Busnaina, Izzudin & Woodall, Tony, 2015. "Doing business in Libya: Assessing the nature and effectiveness of international marketing programs in an evolving economy," International Business Review, Elsevier, vol. 24(5), pages 781-797.
    15. Theresa M. Reif & Sabine Zikeli & Ann-Marleen Rieps & Carina P. Lang & Jens Hartung & Sabine Gruber, 2020. "Reviving a Neglected Crop: A Case Study on Lentil ( Lens culinaris Medikus subsp. culinaris ) Cultivation in Germany," Sustainability, MDPI, vol. 13(1), pages 1-19, December.
    16. Céline del Bucchia & Liza Penaloza, 2016. "“No, I won't eat that!” Parental self-transformation in clashes of role enactment and children's will," Post-Print hal-01232368, HAL.
    17. Lemmens, A. & Croux, C. & Dekimpe, M.G., 2005. "The European Consumer: United In Diversity?," ERIM Report Series Research in Management ERS-2005-022-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

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    Keywords

    culture European food cultures food;

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