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Networking in SMEs: Evaluating its contribution to marketing activity

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  • Gilmore, Audrey
  • Carson, David
  • Rocks, Steve
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    Abstract

    This paper examines the networking activities of SME owner/managers within a food distribution channel, and considers them in relation to the marketing decisions made in an increasingly competitive marketplace. The study period coincided with dynamic changes within a UK regional market resulting from the market entry of multinational supermarket companies. Research findings show that there was wide variation in the extent of networking and marketing carried out by the SME owner/managers working within this channel. However, the level of marketing-led decision-making by each SME owner/manager was related to the level of networking, whereby an SME owner/manager who was proactively networking and utilising his/her marketing network displayed a more sophisticated level of marketing-led decision-making. These findings are the result of a 2 year in-depth qualitative study of 12 SME owner/managers working within the same channel.

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    Bibliographic Info

    Article provided by Elsevier in its journal International Business Review.

    Volume (Year): 15 (2006)
    Issue (Month): 3 (June)
    Pages: 278-293

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    Handle: RePEc:eee:iburev:v:15:y:2006:i:3:p:278-293

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    Related research

    Keywords: Decision-making Marketing activities Networking Marketing Distribution channel;

    References

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    1. Lipparini, Andrea & Sobrero, Maurizio, 1994. "The glue and the pieces: Entrepreneurship and innovation in small-firm networks," Journal of Business Venturing, Elsevier, vol. 9(2), pages 125-140, March.
    2. Chetty, Sylvie & Blankenburg Holm, Desiree, 2000. "Internationalisation of small to medium-sized manufacturing firms: a network approach," International Business Review, Elsevier, vol. 9(1), pages 77-93, February.
    3. Chetty, S. & Eriksson, K., 2002. "Mutual commitment and experiential knowledge in mature international business relationship," International Business Review, Elsevier, vol. 11(3), pages 305-324, June.
    4. Yanagida, Ichikazu, 1992. "The business network: A powerful and challenging business tool," Journal of Business Venturing, Elsevier, vol. 7(5), pages 341-346, September.
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    Cited by:
    1. Hulbert, Bev & Gilmore, Audrey & Carson, David, 2013. "Sources of opportunities used by growth minded owner managers of small and medium sized enterprises," International Business Review, Elsevier, vol. 22(1), pages 293-303.
    2. Sara Parry & Rosalind Jones & Jennifer Rowley & Beata Kupiec-Teahan, 2010. "Marketing for Survival: A Comparative Case Study of SME Software Firms," Working Papers 10016, Bangor Business School, Prifysgol Bangor University (Cymru / Wales).
    3. Francioni, Barbara & Musso, Fabio & Pagano, Alessandro, 2012. "Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano
      [The role of export consortia for the promotion of Made in Italy products in the Indian market]
      ," MPRA Paper 49757, University Library of Munich, Germany, revised Dec 2012.
    4. Demirgil, Hakan & Karaoz, Murat & Baptista, Rui & Sungur, Onur, 2011. "Networking Activities and Growth of Newly Founded Firms under Incubation," MPRA Paper 46575, University Library of Munich, Germany.
    5. Hossein Hakimpoor Author_Email: hhossein3@live.utm.my & Dr. Huam Hon Tat & Assoc Prof. Dr. Khairil Anuar Arshad, 2011. "Strategic Marketing Planning (Smp) And Smes’ Performance: The Moderating Effects Of Structural Dimensions Of Marketing Networks," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-219, Conference Master Resources.
    6. Ojala, Arto, 2009. "Internationalization of knowledge-intensive SMEs: The role of network relationships in the entry to a psychically distant market," International Business Review, Elsevier, vol. 18(1), pages 50-59, February.
    7. Hohenthal, Jukka & Johanson, Jan & Johanson, Martin, 2014. "Network knowledge and business-relationship value in the foreign market," International Business Review, Elsevier, vol. 23(1), pages 4-19.
    8. Pla-Barber, José & Alegre, Joaquín, 2007. "Analysing the link between export intensity, innovation and firm size in a science-based industry," International Business Review, Elsevier, vol. 16(3), pages 275-293, June.
    9. Lindstrand, Angelika & Eriksson, Kent & Sharma, D. Deo, 2009. "The perceived usefulness of knowledge supplied by foreign client networks," International Business Review, Elsevier, vol. 18(1), pages 26-37, February.

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