Strategic Marketing Planning (Smp) And Smes’ Performance: The Moderating Effects Of Structural Dimensions Of Marketing Networks
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Bibliographic InfoPaper provided by Conference Master Resources in its series 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding with number 2011-219.
Date of creation: Mar 2011
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Publication status: Published in 2nd ICBER 2011 Proceeding, March 2011
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Strategic marketing planning; SMEs; Performance; Marketing Network;
Find related papers by JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting - - General
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- Zhao, Liming & Aram, John D., 1995. "Networking and growth of young technology-intensive ventures in China," Journal of Business Venturing, Elsevier, vol. 10(5), pages 349-370, September.
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- Gilmore, Audrey & Carson, David & Rocks, Steve, 2006. "Networking in SMEs: Evaluating its contribution to marketing activity," International Business Review, Elsevier, vol. 15(3), pages 278-293, June.
- Cromie, Stan & Birley, Sue, 1992. "Networking by female business owners in Northern Ireland," Journal of Business Venturing, Elsevier, vol. 7(3), pages 237-251, May.
- Rudd, John M. & Greenley, Gordon E. & Beatson, Amanda T. & Lings, Ian N., 2008. "Strategic planning and performance: Extending the debate," Journal of Business Research, Elsevier, vol. 61(2), pages 99-108, February.
- Greenley, Gordon E., 1994. "Strategic planning and company performance: An appraisal of the empirical evidence," Scandinavian Journal of Management, Elsevier, vol. 10(4), pages 383-396, December.
- Zélia Serrasqueiro & Paulo Maçãs Nunes, 2008. "Performance and size: empirical evidence from Portuguese SMEs," Small Business Economics, Springer, vol. 31(2), pages 195-217, August.
- Nelson Jagero & Wahid Bakari Hamad & Masese Chuma Benard, 2012. "Employees Opinions Towards the Information Technology Offered to Their Daily Firm’s Operation In Dar Es Salaam, Tanzania," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 2(1), pages 46-56, January.
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