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Strategic Marketing Planning (Smp) And Smes’ Performance: The Moderating Effects Of Structural Dimensions Of Marketing Networks

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Author Info

  • Hossein Hakimpoor Author_Email: hhossein3@live.utm.my

    (Islamic Azad University Birjand Branch, IRAN)

  • Dr. Huam Hon Tat

    (Universiti Teknologi Malaysia (UTM))

  • Assoc Prof. Dr. Khairil Anuar Arshad

    (Universiti Teknologi Malaysia (UTM))

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    Abstract

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    Bibliographic Info

    Paper provided by Conference Master Resources in its series 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding with number 2011-219.

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    Date of creation: Mar 2011
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    Publication status: Published in 2nd ICBER 2011 Proceeding, March 2011
    Handle: RePEc:cms:2icb11:2011-219

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    Web page: http://www.internationalconference.com.my/proceeding.htm

    Related research

    Keywords: Strategic marketing planning; SMEs; Performance; Marketing Network;

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    References

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    1. Zélia Serrasqueiro & Paulo Maçãs Nunes, 2008. "Performance and size: empirical evidence from Portuguese SMEs," Small Business Economics, Springer, Springer, vol. 31(2), pages 195-217, August.
    2. Rudd, John M. & Greenley, Gordon E. & Beatson, Amanda T. & Lings, Ian N., 2008. "Strategic planning and performance: Extending the debate," Journal of Business Research, Elsevier, Elsevier, vol. 61(2), pages 99-108, February.
    3. D'Cruz, Joseph R. & Rugman, Alan M., 1994. "Business network theory and the Canadian telecommunications industry," International Business Review, Elsevier, Elsevier, vol. 3(3), pages 275-288, September.
    4. Greenley, Gordon E., 1994. "Strategic planning and company performance: An appraisal of the empirical evidence," Scandinavian Journal of Management, Elsevier, Elsevier, vol. 10(4), pages 383-396, December.
    5. Zhao, Liming & Aram, John D., 1995. "Networking and growth of young technology-intensive ventures in China," Journal of Business Venturing, Elsevier, vol. 10(5), pages 349-370, September.
    6. Cromie, Stan & Birley, Sue, 1992. "Networking by female business owners in Northern Ireland," Journal of Business Venturing, Elsevier, vol. 7(3), pages 237-251, May.
    7. Gilmore, Audrey & Carson, David & Rocks, Steve, 2006. "Networking in SMEs: Evaluating its contribution to marketing activity," International Business Review, Elsevier, Elsevier, vol. 15(3), pages 278-293, June.
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    Cited by:
    1. Nelson Jagero & Wahid Bakari Hamad & Masese Chuma Benard, 2012. "Employees Opinions Towards the Information Technology Offered to Their Daily Firm’s Operation In Dar Es Salaam, Tanzania," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 2(1), pages 46-56, January.

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