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Breaking bad online: A synthesis of the darker sides of social networking sites

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  • Demetis, Dionysios S.

Abstract

This essay deconstructs the ultra-dark side of social media and explores the variety of ‘bad’ behaviour online by looking at a wide spectrum of exploitative practices. Through the use of primary data from an online platform, we posit the question ‘What’s the worst thing you’ve done online’? We collect, code and synthesise the fully anonymised discussions and develop a classification model for bad online behaviour. We combine the categories that emerge from our empirical data with those proposed by Baccarella, Wagner, Kietzmann, and McCarthy (2018) and develop a new combined (meta-) classification model that captures both the dark side of social networking and the ultra-dark. A framework is proposed for conceptualising the spectrum of exploitative practices and the essay concludes by providing a series of management considerations.

Suggested Citation

  • Demetis, Dionysios S., 2020. "Breaking bad online: A synthesis of the darker sides of social networking sites," European Management Journal, Elsevier, vol. 38(1), pages 33-44.
    • Handle: RePEc:eee:eurman:v:38:y:2020:i:1:p:33-44
    DOI: 10.1016/j.emj.2019.12.013
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    References listed on IDEAS

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    1. Allen S. Lee & Richard L. Baskerville, 2003. "Generalizing Generalizability in Information Systems Research," Information Systems Research, INFORMS, vol. 14(3), pages 221-243, September.
    2. Geoff Walsham, 1995. "The Emergence of Interpretivism in IS Research," Information Systems Research, INFORMS, vol. 6(4), pages 376-394, December.
    3. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
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    Cited by:

    1. Park, Andrew & Wilson, Matthew & Robson, Karen & Demetis, Dionysios & Kietzmann, Jan, 2023. "Interoperability: Our exciting and terrifying Web3 future," Business Horizons, Elsevier, vol. 66(4), pages 529-541.
    2. Li, Xiaoguang & Guo, Xiaoxian & Shi, Zhilei, 2023. "Bright sides and dark sides: Unveiling the double-edged sword effects of social networks," Social Science & Medicine, Elsevier, vol. 329(C).
    3. Tseng, Hsiao-Ting & Ibrahim, Fahad & Hajli, Nick & Nisar, Tahir M. & Shabbir, Haseeb, 2022. "Effect of privacy concerns and engagement on social support behaviour in online health community platforms," Technological Forecasting and Social Change, Elsevier, vol. 178(C).

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