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Competitive intelligence embeddedness: Drivers and performance consequences

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  • Markovich, Amiram
  • Efrat, Kalanit
  • Raban, Daphne R.
  • Souchon, Anne L.

Abstract

The proliferation of Web-based information sources and social media draw firms' attention to these channels as sources of competitive intelligence (CI). To date, research has focused mainly on information collection techniques rather than on CI uses and its influence on firm performance. We define CI embeddedness as the extent to which management and employees incorporate CI in daily routines, so that actionable knowledge is transferred throughout the organization. A survey of 124 decision makers reveals positive impact of Web CI sources as well as alliances with information providers on CI embeddedness. Furthermore, while CI embeddedness shows no direct influence on firms’ performance, it has a mediated effect on performance through customer satisfaction.

Suggested Citation

  • Markovich, Amiram & Efrat, Kalanit & Raban, Daphne R. & Souchon, Anne L., 2019. "Competitive intelligence embeddedness: Drivers and performance consequences," European Management Journal, Elsevier, vol. 37(6), pages 708-718.
    • Handle: RePEc:eee:eurman:v:37:y:2019:i:6:p:708-718
    DOI: 10.1016/j.emj.2019.04.003
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    1. Madureira, Luís & Popovič, Aleš & Castelli, Mauro, 2021. "Competitive intelligence: A unified view and modular definition," Technological Forecasting and Social Change, Elsevier, vol. 173(C).

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