IDEAS home Printed from https://ideas.repec.org/a/pal/jmarka/v7y2019i3d10.1057_s41270-019-00054-7.html
   My bibliography  Save this article

A systematic literature review of big data adoption in internationalization

Author

Listed:
  • Nguyen Anh Khoa Dam

    (Université du Québec à Trois-Rivières)

  • Thang Le Dinh

    (Université du Québec à Trois-Rivières)

  • William Menvielle

    (Université du Québec à Trois-Rivières)

Abstract

The internationalization process has been constantly moving with an exceptional transformation led by the digital era. In order to face the challenges of the internationalization, enterprises need to understand thoroughly the new business environment, including foreign markets and customer insights to offer innovative products and services. Indeed, big data as the new source of knowledge helps enterprises convert business information into competitive advantages in the global market. Although the topic of big data receives much attention from researchers, the adoption of big data in internationalization is still an emerging research interest, especially in small and medium-sized enterprises (SMEs). The purpose of this paper is to provide a concept-centric literature review that synthesizes and evaluates recent studies to examine the current state and future research directions of big data adoption in the internationalization process. The result of this paper indicates the status and future research directions of big data adoption in internationalization with the focus on international marketing. The paper finds out that the adoption of big data in international marketing is still in the early stage of maturity. Future research directions are also proposed based on the identified research gaps and the analysis of literature review.

Suggested Citation

  • Nguyen Anh Khoa Dam & Thang Le Dinh & William Menvielle, 2019. "A systematic literature review of big data adoption in internationalization," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 182-195, September.
    • Handle: RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7
    DOI: 10.1057/s41270-019-00054-7
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41270-019-00054-7
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41270-019-00054-7?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Berthon, Pierre R. & Pitt, Leyland F. & Plangger, Kirk & Shapiro, Daniel, 2012. "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy," Business Horizons, Elsevier, vol. 55(3), pages 261-271.
    2. Xu, Zhenning & Frankwick, Gary L. & Ramirez, Edward, 2016. "Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective," Journal of Business Research, Elsevier, vol. 69(5), pages 1562-1566.
    3. José Carlos Pinho & Christiane Prange, 2016. "The effect of social networks and dynamic internationalization capabilities on international performance," Post-Print hal-02313305, HAL.
    4. Christiane Prange & Sylvie Verdier, 2011. "Dynamic capabilities, internationalization processes and performance," Post-Print hal-02312587, HAL.
    5. Jan Johanson & Jan-Erik Vahlne, 2009. "The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(9), pages 1411-1431, December.
    6. Gary A Knight & S Tamar Cavusgil, 2004. "Innovation, organizational capabilities, and the born-global firm," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(2), pages 124-141, March.
    7. Soulaimane Laghzaoui, 2011. "SMEs' internationalization: an analysis with the concept of resources and competencies," Journal of Innovation Economics, De Boeck Université, vol. 0(1), pages 181-196.
    8. Sivarajah, Uthayasankar & Kamal, Muhammad Mustafa & Irani, Zahir & Weerakkody, Vishanth, 2017. "Critical analysis of Big Data challenges and analytical methods," Journal of Business Research, Elsevier, vol. 70(C), pages 263-286.
    9. Prange, Christiane & Verdier, Sylvie, 2011. "Dynamic capabilities, internationalization processes and performance," Journal of World Business, Elsevier, vol. 46(1), pages 126-133, January.
    10. Sui Sui & Matthias Baum, 2014. "Internationalization strategy, firm resources and the survival of SMEs in the export market," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 45(7), pages 821-841, September.
    11. Mathieu Alemany Oliver & Jean-Sébastien Vayre, 2015. "Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning," Post-Print hal-03289835, HAL.
    12. Knight, Gary A. & Liesch, Peter W., 2016. "Internationalization: From incremental to born global," Journal of World Business, Elsevier, vol. 51(1), pages 93-102.
    13. Ketter, W. & Peters, M. & Collins, J. & Gupta, A., 2015. "Competitive Benchmarking: An IS Research Approach to Address Wicked Problems with Big Data and Analytics," ERIM Report Series Research in Management ERS-2015-015-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    14. Erevelles, Sunil & Fukawa, Nobuyuki & Swayne, Linda, 2016. "Big Data consumer analytics and the transformation of marketing," Journal of Business Research, Elsevier, vol. 69(2), pages 897-904.
    15. Côrte-Real, Nadine & Oliveira, Tiago & Ruivo, Pedro, 2017. "Assessing business value of Big Data Analytics in European firms," Journal of Business Research, Elsevier, vol. 70(C), pages 379-390.
    16. S Tamer Cavusgil & Gary Knight, 2015. "The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 46(1), pages 3-16, January.
    17. Fosso Wamba, Samuel & Akter, Shahriar & Edwards, Andrew & Chopin, Geoffrey & Gnanzou, Denis, 2015. "How ‘big data’ can make big impact: Findings from a systematic review and a longitudinal case study," International Journal of Production Economics, Elsevier, vol. 165(C), pages 234-246.
    18. Leeflang, Peter S.H. & Verhoef, Peter C. & Dahlström, Peter & Freundt, Tjark, 2014. "Challenges and solutions for marketing in a digital era," European Management Journal, Elsevier, vol. 32(1), pages 1-12.
    19. Janssen, Marijn & van der Voort, Haiko & Wahyudi, Agung, 2017. "Factors influencing big data decision-making quality," Journal of Business Research, Elsevier, vol. 70(C), pages 338-345.
    20. Braganza, Ashley & Brooks, Laurence & Nepelski, Daniel & Ali, Maged & Moro, Russ, 2017. "Resource management in big data initiatives: Processes and dynamic capabilities," Journal of Business Research, Elsevier, vol. 70(C), pages 328-337.
    21. Efrat, Kalanit & Gilboa, Shaked & Yonatany, Moshe, 2017. "When marketing and innovation interact: The case of born-global firms," International Business Review, Elsevier, vol. 26(2), pages 380-390.
    22. Merendino, Alessandro & Dibb, Sally & Meadows, Maureen & Quinn, Lee & Wilson, David & Simkin, Lyndon & Canhoto, Ana, 2018. "Big data, big decisions: The impact of big data on board level decision-making," Journal of Business Research, Elsevier, vol. 93(C), pages 67-78.
    23. Pinho, José Carlos & Prange, Christiane, 2016. "The effect of social networks and dynamic internationalization capabilities on international performance," Journal of World Business, Elsevier, vol. 51(3), pages 391-403.
    24. Gary A Knight & S Tamer Cavusgil, 2004. "Innovation, organizational capabilities, and the born-global firm," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(4), pages 334-334, July.
    25. Wamba, Samuel Fosso & Gunasekaran, Angappa & Akter, Shahriar & Ren, Steven Ji-fan & Dubey, Rameshwar & Childe, Stephen J., 2017. "Big data analytics and firm performance: Effects of dynamic capabilities," Journal of Business Research, Elsevier, vol. 70(C), pages 356-365.
    26. Louis Raymond & Josée St-Pierre & Sylvestre Uwizeyemungu & Thang Dinh, 2014. "Internationalization capabilities of SMEs: A comparative study of the manufacturing and industrial service sectors," Journal of International Entrepreneurship, Springer, vol. 12(3), pages 230-253, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xie, Zaiyang & Wang, Jie & Miao, Ling, 2021. "Big data and emerging market firms’ innovation in an open economy: The diversification strategy perspective," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    2. Alberto Bertello & Alberto Ferraris & Stefano Bresciani & Paola Bernardi, 2021. "Big data analytics (BDA) and degree of internationalization: the interplay between governance of BDA infrastructure and BDA capabilities," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1035-1055, December.
    3. Rajesh Chidananda Reddy & Biplab Bhattacharjee & Debasisha Mishra & Anandadeep Mandal, 2022. "A systematic literature review towards a conceptual framework for enablers and barriers of an enterprise data science strategy," Information Systems and e-Business Management, Springer, vol. 20(1), pages 223-255, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sheng, Jie & Amankwah-Amoah, Joseph & Wang, Xiaojun, 2017. "A multidisciplinary perspective of big data in management research," International Journal of Production Economics, Elsevier, vol. 191(C), pages 97-112.
    2. Darshana Mudalige & Noor Azizi Ismail & Marlin Abdul Malek, 2019. "Exploring the Role of Individual Level and Firm Level Dynamic Capabilities in SMEs’ Internationalization," Journal of International Entrepreneurship, Springer, vol. 17(1), pages 41-74, March.
    3. Ghasemaghaei, Maryam & Calic, Goran, 2020. "Assessing the impact of big data on firm innovation performance: Big data is not always better data," Journal of Business Research, Elsevier, vol. 108(C), pages 147-162.
    4. Ghasemaghaei, Maryam & Calic, Goran, 2019. "Does big data enhance firm innovation competency? The mediating role of data-driven insights," Journal of Business Research, Elsevier, vol. 104(C), pages 69-84.
    5. Tolstoy, Daniel & Nordman, Emilia Rovira & Hånell, Sara Melén & Özbek, Nurgül, 2021. "The development of international e-commerce in retail SMEs: An effectuation perspective," Journal of World Business, Elsevier, vol. 56(3).
    6. Paul, Justin & Parthasarathy, Sundar & Gupta, Parul, 2017. "Exporting challenges of SMEs: A review and future research agenda," Journal of World Business, Elsevier, vol. 52(3), pages 327-342.
    7. Quan Anh Nguyen & Gillian Sullivan Mort, 0. "Conceptualising organisational-level and microfoundational capabilities: an integrated view of born-globals’ internationalisation," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-23.
    8. Taheri, Mozhdeh & van Geenhuizen, Marina, 2019. "Knowledge relationships of university spin-off firms: Contrasting dynamics in global reach," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 193-204.
    9. Claudio Vitari & Elisabetta Raguseo, 2019. "Big data analytics business value and firm performance: Linking with environmental context," Post-Print hal-02293765, HAL.
    10. Elisabetta Raguseo & Claudio Vitari, 2017. "Investments in big data analytics and firm performance: an empirical investigation of direct and mediating effects," Grenoble Ecole de Management (Post-Print) halshs-01923259, HAL.
    11. Liedong, Tahiru Azaaviele & Rajwani, Tazeeb & Lawton, Thomas C., 2020. "Information and nonmarket strategy: Conceptualizing the interrelationship between big data and corporate political activity," Technological Forecasting and Social Change, Elsevier, vol. 157(C).
    12. Jeoung Yul Lee & Alfredo Jiménez & Timothy M. Devinney, 2020. "Learning in SME Internationalization: A New Perspective on Learning From Success versus Failure," Management International Review, Springer, vol. 60(4), pages 485-513, August.
    13. Nuno Calheiros-Lobo & José Vasconcelos Ferreira & Manuel Au-Yong-Oliveira, 2023. "SME Internationalization and Export Performance: A Systematic Review with Bibliometric Analysis," Sustainability, MDPI, vol. 15(11), pages 1-36, May.
    14. Buccieri, Dominic & Javalgi, Raj G. & Cavusgil, Erin, 2020. "International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities," International Business Review, Elsevier, vol. 29(2).
    15. Rubina Romanello & Maria Chiarvesio, 2019. "Early internationalizing firms: 2004–2018," Journal of International Entrepreneurship, Springer, vol. 17(2), pages 172-219, June.
    16. Knight, Gary A. & Liesch, Peter W., 2016. "Internationalization: From incremental to born global," Journal of World Business, Elsevier, vol. 51(1), pages 93-102.
    17. Quan Anh Nguyen & Gillian Sullivan Mort, 2021. "Conceptualising organisational-level and microfoundational capabilities: an integrated view of born-globals’ internationalisation," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1781-1803, December.
    18. Oliva, Fábio Lotti & Teberga, Pedro Marins Freire & Testi, Lucas Israel Oliveira & Kotabe, Masaaki & Giudice, Manlio Del & Kelle, Peter & Cunha, Miguel Pina, 2022. "Risks and critical success factors in the internationalization of born global startups of industry 4.0: A social, environmental, economic, and institutional analysis," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    19. A Rebecca Reuber & Pavlos Dimitratos & Olli Kuivalainen, 2017. "Beyond categorization: New directions for theory development about entrepreneurial internationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(4), pages 411-422, May.
    20. Jean-François Hennart & Antonio Majocchi & Birgit Hagen, 2021. "What’s so special about born globals, their entrepreneurs or their business model?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(9), pages 1665-1694, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave-journals.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.