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Analysing the effect of public health campaigns on reducing excess weight: A modelling approach for the Spanish Autonomous Region of the Community of Valencia

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  • Santonja, F.-J.
  • Morales, A.
  • Villanueva, R.-J.
  • Cortés, J.-C.
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    Abstract

    Excess weight is fast becoming a serious health concern in the developed and developing world. The concern of the public health sector has lead to the development of public health campaigns, focusing on two-fold goals: to inform the public as to the health risks inherent in being overweight, and the benefits of a change in nutritional behaviour. Recent studies indicate that the effects of the average public health campaign on the target community is around 5%. In this study we aim to quantify the effect of different public health campaigns on lifestyle behaviour in the target populations in order to bring about weightloss in a significant number of people over the next few years.

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    File URL: http://www.sciencedirect.com/science/article/pii/S0149718911000644
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    Bibliographic Info

    Article provided by Elsevier in its journal Evaluation and Program Planning.

    Volume (Year): 35 (2012)
    Issue (Month): 1 ()
    Pages: 34-39

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    Handle: RePEc:eee:epplan:v:35:y:2012:i:1:p:34-39

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    Web page: http://www.elsevier.com/locate/evalprogplan

    Related research

    Keywords: Excess weight; Modelling; Preventive policies; Treatment policies; Health communication campaigns; Quantification; Simulations;

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    1. Bauman, Adrian & Smith, Ben J. & Maibach, Edward W. & Reger-Nash, Bill, 2006. "Evaluation of mass media campaigns for physical activity," Evaluation and Program Planning, Elsevier, vol. 29(3), pages 312-322, August.
    2. Gilberto Gonzalez-Parra & Lucas Jodar & Francisco Santonja & Rafael Villanueva, 2010. "An Age-Structured Model for Childhood Obesity," Mathematical Population Studies, Taylor & Francis Journals, vol. 17(1), pages 1-11.
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