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Investigating nonusers’ behavioural intention towards solar photovoltaic technology in Malaysia: The role of knowledge transmission and price value

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  • Lau, Lin-Sea
  • Choong, Yuen-Onn
  • Wei, Chooi-Yi
  • Seow, Ai-Na
  • Choong, Chee-Keong
  • Senadjki, Abdelhak
  • Ching, Suet-Ling

Abstract

Currently, Malaysia is promoting solar photovoltaic (PV) as an alternative energy source to improve environmental quality and energy security for electricity production. Nevertheless, the adoption rate for solar photovoltaic technology among households remains low. A conceptual framework based on the unified theory of acceptance and use of technology was developed in this study in an attempt to understand nonusers' behavioural intention in adopting solar PV technology. This study aimed to examine how knowledge, price value, social influence, and facilitating conditions contribute to the behavioural intention of using solar PV systems in Malaysia. A total of 392 useable questionnaires were collected for statistical analysis using partial least square structural equation modelling. The empirical results demonstrated that price value had a greater positive effect on social influence compared with knowledge. Social influence has been more impactful on behavioural intention than facilitation conditions. Moreover, facilitating conditions mediate the relationship between social influence and behavioural intention to use a solar PV system. The implications in this study are useful for policymakers to increase the use of solar PV technology and to achieve the nation's aim in becoming a sustainable energy consumer.

Suggested Citation

  • Lau, Lin-Sea & Choong, Yuen-Onn & Wei, Chooi-Yi & Seow, Ai-Na & Choong, Chee-Keong & Senadjki, Abdelhak & Ching, Suet-Ling, 2020. "Investigating nonusers’ behavioural intention towards solar photovoltaic technology in Malaysia: The role of knowledge transmission and price value," Energy Policy, Elsevier, vol. 144(C).
    • Handle: RePEc:eee:enepol:v:144:y:2020:i:c:s0301421520303827
    DOI: 10.1016/j.enpol.2020.111651
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    2. Nurwidiana Nurwidiana & Bertha Maya Sopha & Adhika Widyaparaga, 2022. "Simulating Socio-Technical Transitions of Photovoltaics Using Empirically Based Hybrid Simulation-Optimization Approach," Sustainability, MDPI, vol. 14(9), pages 1-25, April.
    3. Chien-Chi Lin & Chih-Ming Dong, 2023. "Exploring Consumers’ Purchase Intention on Energy-Efficient Home Appliances: Integrating the Theory of Planned Behavior, Perceived Value Theory, and Environmental Awareness," Energies, MDPI, vol. 16(6), pages 1-16, March.
    4. Dorothee Apfel & Carsten Herbes, 2021. "What Drives Senegalese SMEs to Adopt Renewable Energy Technologies? Applying an Extended UTAUT2 Model to a Developing Economy," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    5. Emily Schulte & Fabian Scheller & Daniel Sloot & Thomas Bruckner, 2021. "A meta-analysis of residential PV adoption: the important role of perceived benefits, intentions and antecedents in solar energy acceptance," Papers 2112.12464, arXiv.org.
    6. Dalia Štreimikienė & Vidas Lekavičius & Gintare Stankūnienė & Aušra Pažėraitė, 2022. "Renewable Energy Acceptance by Households: Evidence from Lithuania," Sustainability, MDPI, vol. 14(14), pages 1-17, July.

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