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Designing the social software

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  • Jönsson, Sten

Abstract

In this article the organizing of discourse in management teams is illustrated by a close examination of a video recorded discussion of a strategic initiative inside an industrial network in crisis. The deliberation/decision treated here controlled significant parts of the successful action toward a major customer over the next 5 years. The purpose is to convey a sense of the complexity of the situation and how members collectively work out a project narrative that will guide action over the next few years. The extreme uncertainty of the situation requires members to construct a project narrative that will mobilize (action) bias and overcome hesitation. The situation is pre-rational in the sense that it is not calculable. Instead it is assumed that a more general conception of “virtuous action” is at play. Virtue ethics is referred to and some methodological aspects are discussed in conclusion.

Suggested Citation

  • Jönsson, Sten, 2011. "Designing the social software," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 22(2), pages 172-182.
    • Handle: RePEc:eee:crpeac:v:22:y:2011:i:2:p:172-182
    DOI: 10.1016/j.cpa.2010.06.017
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    References listed on IDEAS

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