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Knowledge Contribution Determinants through Social Network Sites: Social Relational Perspective

Author

Listed:
  • Tha’er A. Majali

    (School of Business and Management, College of Business, Universiti Utara Malaysia, Sintok, Kedah, Malaysia.)

  • Abdul Manaf Bin Bohari

    (School of Business and Management, College of Business, Universiti Utara Malaysia, Sintok, Kedah, Malaysia.)

Abstract

The advancement of the social network sites (SNSs) have enabled individual to share and exchange information through online platforms. This relatively new form of information exchange, motivations of knowledge contribution only recently received have significant academic attention. Many studies have focused at the usage intention of SNSs by examining the factors that affect individual’s engagement in such environment. Knowledge contribution behavior can be explained from the social relational perspective that emphasizes the public goods. However, based on literature there is a need for further investigation for determinants of knowledge sharing through SNSs. This paper focuses on the social relational factors as key motives of individual’s engagement in online knowledge sharing behavior. The research model empirically tested with a sample of 426 members of Facebook users. The results in this study confirm that reciprocity and sense of community are significantly related to users’ engagement in knowledge sharing behavior, whereas trust had shown no relationship. The implications for both researchers and practitioners are discussed.

Suggested Citation

  • Tha’er A. Majali & Abdul Manaf Bin Bohari, 2016. "Knowledge Contribution Determinants through Social Network Sites: Social Relational Perspective," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 454-459.
    • Handle: RePEc:eco:journ3:2016-03-7
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    References listed on IDEAS

    as
    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    2. Khim-Yong Goh & Cheng-Suang Heng & Zhijie Lin, 2013. "Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content," Information Systems Research, INFORMS, vol. 24(1), pages 88-107, March.
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    More about this item

    Keywords

    Social Network Sites; Knowledge Contribution; Social Relations Factors;
    All these keywords.

    JEL classification:

    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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