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Nutzung von Social Media Plattformen durch Schweizer Spitäler - Eigene Accounts, Nutzungsintensitäten und Reichweiten

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  • Beier, Michael
  • Früh, Sebastian

Abstract

Dieser Forschungsbericht beschreibt die Nutzung von Social Media Plattformen durch Schweizer Spitäler. Dazu wurden Zahlen zu eigenen Accounts, Nutzungsintensitäten und Reichweiten zu allen Spitälern der Schweiz erhoben und ausgewertet.

Suggested Citation

  • Beier, Michael & Früh, Sebastian, 2018. "Nutzung von Social Media Plattformen durch Schweizer Spitäler - Eigene Accounts, Nutzungsintensitäten und Reichweiten," EconStor Research Reports 184655, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esrepo:184655
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    References listed on IDEAS

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    5. Stefan Stieglitz & Linh Dang-Xuan & Axel Bruns & Christoph Neuberger, 2014. "Social Media Analytics," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 6(2), pages 89-96, April.
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    1. Früh, Sebastian, 2019. "Reward-based Crowdfunding – Ein prosoziales Fundraising-Instrument für die breite Masse? Eine Analyse anhand der Schweizer Kampagne «Neustartdario» [Reward-Based Crowdfunding – A Prosocial Fundrais," EconStor Research Reports 201805, ZBW - Leibniz Information Centre for Economics.

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    Keywords

    Social Media; Spitäler; Gesundheitswesen; Online-Kommunikation;
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