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A Thorough Assessment of the Causal Relationship from Tourist Satisfaction to Destination Loyalty: A Study in Tra Vinh

Author

Listed:
  • Quang Linh Huynh

    (Vice Dean for the School of Economics and Law, TraVinh University, No. 126 Nguyen Thien Thanh Street, Ward 5, TraVinh City,)

Abstract

Tourists' destination loyalty plays a vital role in developing tourism at local tourism attractions; it is however conditional on the tourists' satisfaction with destination, which is while determined by several other contingent factors. This study applies the Heckman two-stage method to examine the impact of tourists' destination satisfaction on their loyalty to destination. The findings offer statistical support for the effects of tourism environment, tourism staff, services price, tourism transportation facilities, tourism service, tourism infrastructure and socio-cultural environment on tourists' destination satisfaction, but no statistical evidence on the influence of lodging amenities on tourists' satisfaction with destination. The Heckman two-stage results provide evidence on the existence of sample selection bias in the research model. This research sheds light on the casual correlation from tourists' destination satisfaction to their destination loyalty with the intervention of sample selection bias.

Suggested Citation

  • Quang Linh Huynh, 2018. "A Thorough Assessment of the Causal Relationship from Tourist Satisfaction to Destination Loyalty: A Study in Tra Vinh," International Journal of Economics and Financial Issues, Econjournals, vol. 8(2), pages 191-197.
    • Handle: RePEc:eco:journ1:2018-02-23
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    References listed on IDEAS

    as
    1. Bart Neuts & João Romão & Eveline van Leeuwen & Peter Nijkamp, 2013. "Describing the Relationships between Tourist Satisfaction and Destination Loyalty in a Segmented and Digitalized Market," Tourism Economics, , vol. 19(5), pages 987-1004, October.
    2. Morgan, Robert M. & Hunt, Shelby, 1999. "Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy," Journal of Business Research, Elsevier, vol. 46(3), pages 281-290, November.
    3. Gronroos, Christian, 1999. "Relationship Marketing: Challenges for the Organization," Journal of Business Research, Elsevier, vol. 46(3), pages 327-335, November.
    4. Heckman, James, 2013. "Sample selection bias as a specification error," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 31(3), pages 129-137.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Tourism development; Tourist satisfaction; Tourist loyalty;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O53 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Asia including Middle East
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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