La rhétorique de la stratégie : comment le dirigeant crée-t-il un ordre pour l’action ?
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More about this item
Keywords
stratégie; discours; communication; rhétorique; dirigeant; parties prenantes; strategy; discourse; communication; rhetoric; leader; stakeholders.;All these keywords.
JEL classification:
- G29 - Financial Economics - - Financial Institutions and Services - - - Other
- G30 - Financial Economics - - Corporate Finance and Governance - - - General
- L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other
- L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
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