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Willingness to Pay for Genetically Modified Oil, Cornflakes, and Salmon: Evidence from a U.S. Telephone Survey

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  • Kaneko, Naoya
  • Chern, Wen S.

Abstract

This paper reports results from a U.S. national telephone survey on genetically modified foods (vegetable oil, cornflakes, and salmon). The survey featured a contingent valuation in which respondents chose between the GM and non-GM alternatives with an option of indifference. The binomial and multinomial logit models yielded estimated willingness to pay (WTP) to avoid the GM alternatives. Respondents were willing to pay 20.9%, 14.8%, 28.4%, and 29.7% of the base prices to avoid GM vegetable oil, GM cornflakes, GM-fed salmon, and GM salmon, respectively. The inclusion of indifference option could increase the sample size and moderate the mean WTP.

Suggested Citation

  • Kaneko, Naoya & Chern, Wen S., 2005. "Willingness to Pay for Genetically Modified Oil, Cornflakes, and Salmon: Evidence from a U.S. Telephone Survey," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 37(3), pages 701-719, December.
    • Handle: RePEc:cup:jagaec:v:37:y:2005:i:03:p:701-719_02
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    1. Wong, Jonathan & Raghunathan, Uthra & Escalante, Cesar L. & Wolfe, Kent, 2010. "Consumer Premiums for Environmentally Friendly Grass-Fed and Organic Milk in the Southeast," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 28(1), pages 1-14.
    2. Hopkins, Kelsey A. & McKendree, Melissa G. S. & Rice, Emma D., 2020. "Understanding the U.S. Publics’ Voting on Animal Welfare and Genetically Modified Organism Labeling Ballot Initiatives," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304519, Agricultural and Applied Economics Association.
    3. Chern, Wen S. & Chang, Chun-Yu, 2009. "Benefit Evaluation of the Country of Origin Labeling in Taiwan: Results from Auction Experiment," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49215, Agricultural and Applied Economics Association.
    4. Kwamena Quagrainie, 2014. "Consumer Willingness-To-Pay For A Saline Fish Species Grown In The Us Midwest: The Case Of Striped Bass," Working Papers 14-6, Purdue University, College of Agriculture, Department of Agricultural Economics.
    5. Donatella Baiardi & Riccardo Puglisi & Simona Scabrosetti, 2012. "Individual Attitudes on Food Quality and Safety: Empirical Evidence on EU Countries," DEM Working Papers Series 014, University of Pavia, Department of Economics and Management.
    6. Dannenberg, Astrid, 2009. "The dispersion and development of consumer preferences for genetically modified food -- A meta-analysis," Ecological Economics, Elsevier, vol. 68(8-9), pages 2182-2192, June.
    7. Kaneko, Naoya & Chern, Wen S., 2006. "Identification of Consumer Segments and Its Implication on the Willingness-to-Pay Distribution: The Case of Demand for Non-Genetically Modified Vegetable Oil in the United States," 2006 Annual meeting, July 23-26, Long Beach, CA 21194, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. Zheng, Qiujie & Nayga, Rodolfo M. Jr. & Yang, Wei & Tokunaga, Kanae, 2022. "Do U.S. consumers value genetically modified farmed salmon?," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322154, Agricultural and Applied Economics Association.
    9. Deodhar, Satish Y. & Ganesh Sankar & Chern Wen S, 2007. "Emerging Markets for GM Foods: An Indian Perspective on Consumer Understanding and Willingness to Pay," IIMA Working Papers WP2007-06-08, Indian Institute of Management Ahmedabad, Research and Publication Department.
    10. Mora, Cristina & Menozzi, Davide & Kleter, Gijs & Aramyan, Lusine H. & Valeeva, Natasha I. & Zimmermann, Karin L. & Pakki Reddy, Giddalury, 2012. "Factors Affecting the Adoption of Genetically Modified Animals in the Food and Pharmaceutical Chains," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 1(3), pages 1-17, December.
    11. Rodríguez, Elsa Mirta M. & Lacaze, María Victoria & Lupín, Beatriz, 2007. "Willingness to pay for organic food in Argentina: evidence from a consumer survey," Nülan. Deposited Documents 1300, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    12. Pesek, John D., Jr. & Bernard, John C. & Gupta, Meeta, 2011. "Consumer Interest in Environmentally Beneficial Chicken Feeds: Comparing High Available Phosphorus Corn and Other Varieties," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(4), pages 1-15, August.
    13. Chern, Wen S., 2006. "Genetically Modified Organisms (GMOs) and Sustainability in Agriculture," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25463, International Association of Agricultural Economists.
    14. Dannenberg, Astrid, 2008. "Is it Who You Ask or How You Ask? Findings of a Meta-Analysis on Genetically Modified Food Valuation Studies," ZEW Discussion Papers 08-096, ZEW - Leibniz Centre for European Economic Research.
    15. Gautam, Ruskin & Gustafson, Christopher R. & Brooks, Kathleen R., 2017. "Label Position and it Impacts on WTP for Products Containing GMO," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258105, Agricultural and Applied Economics Association.
    16. Charity, Nabwire Ephamia Juma, 2016. "Economic Analysis Of Consumers’ Awareness And Willingness To Pay For Geographical Indicators And Other Quality Attributes Of Honey In Kenya," Research Theses 265574, Collaborative Masters Program in Agricultural and Applied Economics.
    17. Lusk, Jayson L. & Norwood, F. Bailey, 2006. "Social Desirability Bias in Willingness-to-Pay for Products with Normative Attributes," 2006 Annual meeting, July 23-26, Long Beach, CA 21428, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    18. Deodhar, Satish Y. & Ganesh, Sankar & Chern, Wen S., 2008. "Emerging Markets for GM Foods: A Study of Consumer's Willingness to Pay in India," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6348, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    19. Costa-Font, Montserrat & Gil, José M. & Traill, W. Bruce, 2008. "Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy," Food Policy, Elsevier, vol. 33(2), pages 99-111, April.
    20. Carlos E. Carpio & Olga Isengildina-Massa, 2009. "Consumer willingness to pay for locally grown products: the case of South Carolina," Agribusiness, John Wiley & Sons, Ltd., vol. 25(3), pages 412-426.
    21. Mora, Cristina & Menozzi, Davide & Aramyan, Lusine H. & Valeeva, Natasha I. & Pakky, R. & Zimmermann, Karin L., 2012. "Genetically modified animals in the food and pharmaceutical chains: economics, public perception and policy implications," 2012 First Congress, June 4-5, 2012, Trento, Italy 124121, Italian Association of Agricultural and Applied Economics (AIEAA).

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