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The Influence Of Competitiveness On Investment Location Decisions –Case Study: France, Italy, Romania, Great Britain

Author

Listed:
  • COZMEI CATALINA

    (BUCHAREST UNIVERSITY OF ECONOMIC STUDIES, ROMANIA)

  • SERBAN ELENA CLAUDIA

    (BUCHAREST UNIVERSITY OF ECONOMIC STUDIES, ROMANIA)

Abstract

In today’s dynamic environment any investment decision requires a thorough analysis in terms of costeffectiveness, so an assessment of a needed set of criteria and a trade-off between several conflicting criteria should be performed especially in the case which implies a cross-boundary activity or strategy of gaining a competitive advantage. The aim of this study is to provide a decision model for investment decision makers in analysing various location factors, assessing location site alternatives, and making the final location selection even if the investment is associated to a new location, relocation or extension of operations. Moreover, this research is relevant also for policy makers and governments, being suitable for comparing their current level in attracting potential investment to those of other countries. By applying the Analytic Hierarchy Process, the four investment locations are ranked as follows: United Kingdom, France, Romania and Italy. In terms of tax, United Kingdom scores the highest, followed closely by Romania while Italy and France exhibit lower scores.

Suggested Citation

  • Cozmei Catalina & Serban Elena Claudia, 2015. "The Influence Of Competitiveness On Investment Location Decisions –Case Study: France, Italy, Romania, Great Britain," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 188-196, April.
    • Handle: RePEc:cbu:jrnlec:y:2015:v:2:p:188-196
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    References listed on IDEAS

    as
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