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"Diversity Management" Towards "Diversity Engagement": The New Key Drivers For The Corporate Performances

Author

Listed:
  • POLLIFRONI Massimo

    (University of Turin, Turin, Italy)

  • MILITARU Gheorghe

    (University Politehnica of Bucharest, Bucharest, Romania)

  • IOANA Adrian

    (University Politehnica of Bucharest, Bucharest, Romania)

Abstract

Among the different social variables listed by CRS model there is the protection of the "Diversity": the objective of the present analysis is represented by the attempt to give new meaning to this variable, where an innovative management of the "Diversity" should be able to become a new strategic tool for a company globalized and oriented to Business Ethics. By this new point of view, it is possible to observe the "Diversity" as "Richness", following a revised perspective to change from being a determinant of "Diversity Management" (traditional approach) to become a strategic key driver oriented to the "Diversity Engagement" (innovative approach).

Suggested Citation

  • POLLIFRONI Massimo & MILITARU Gheorghe & IOANA Adrian, 2016. ""Diversity Management" Towards "Diversity Engagement": The New Key Drivers For The Corporate Performances," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(3), pages 127-141, December.
    • Handle: RePEc:blg:reveco:v:68:y:2016:i:3:p:127-141
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    References listed on IDEAS

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    More about this item

    Keywords

    Corporate Culture; Diversity; Business Economics; Labour Management;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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