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Pivotal Buyers and Bargaining Position

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Author Info
Alexander Raskovich
Abstract

Securing sales to a large buyer can be pivotal to a supplier's decision to produce. While conventional wisdom suggests that being pivotal improves a buyer's bargaining position, the opposite is shown in a multilateral bargaining model. If other buyers' payments fall short of costs, a pivotal buyer must cover the shortfall or forfeit consumption. This affords leverage that the supplier lacks when bargaining with non-pivotal buyers. The analysis illuminates contracting in markets with high fixed costs, such as cable television programming, motion pictures, and large-scale project finance, and has implications for the FCC's horizontal ownership limits on cable system operators. Copyright Blackwell Publishing Ltd. 2003.

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Article provided by Blackwell Publishing in its journal The Journal of Industrial Economics.

Volume (Year): 51 (2003)
Issue (Month): 4 (December)
Pages: 405-426
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Handle: RePEc:bla:jindec:v:51:y:2003:i:4:p:405-426

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  1. Pierpaolo Battigalli & Chiara Fumagalli & Michele Polo, 2006. "Buyer Power and Quality Improvement," Working Papers 310, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University. [Downloadable!]
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  2. Chiara Fumagalli & Massimo Motta, 2006. "Buyers’ miscoordination, entry, and downstream competition," CSEF Working Papers 152, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy. [Downloadable!]
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  3. Darius Lakdawalla & Wesley Yin, 2009. "Insurer Bargaining and Negotiated Drug Prices in Medicare Part D," NBER Working Papers 15330, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  4. Hans Normann, Bradley Ruffle and Christopher Snyder, 2004. "Do Buyer-Size Discounts Depend on the Curvature of the Surplus Function? Experimental Tests of Bargaining Models," Royal Holloway, University of London: Discussion Papers in Economics 04/01, Department of Economics, Royal Holloway University of London, revised Apr 2004. [Downloadable!]
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  5. Matilde Bombardini & Francesco Trebbi, 2007. "Votes or Money? Theory and Evidence from the US Congress," NBER Working Papers 13672, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
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