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A theory of multihoming in rideshare competition

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  • Kevin A. Bryan
  • Joshua S. Gans

Abstract

We examine competition among ridesharing platforms, where firms compete on both price and the wait time induced with idled drivers. We show that when consumers are the only agents who multihome, idleness is lower in duopoly than when consumers face a monopoly ridesharing platform. When drivers and consumers multihome, idleness further falls to zero as it involves costs for each platform that are appropriated, in part, by their rival. Interestingly, socially superior outcomes may involve monopoly or competition under various multihoming regimes, depending on the density of the city, and the relative costs of idleness versus consumer disutility of waiting.

Suggested Citation

  • Kevin A. Bryan & Joshua S. Gans, 2019. "A theory of multihoming in rideshare competition," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 28(1), pages 89-96, January.
    • Handle: RePEc:bla:jemstr:v:28:y:2019:i:1:p:89-96
    DOI: 10.1111/jems.12306
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    References listed on IDEAS

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    1. Simon P. Anderson & Øystein Foros & Hans Jarle Kind, 2018. "Competition for Advertisers and for Viewers in Media Markets," Economic Journal, Royal Economic Society, vol. 128(608), pages 34-54, February.
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    Cited by:

    1. Oksana Loginova & X. Henry Wang & Qihong Liu, 2022. "The impact of multi-homing in a ride-sharing market," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 69(1), pages 239-254, August.
    2. Soheil Ghili & Vineet Kumar, 2021. "Spatial Distribution of Supply and the Role of Market Thickness: Theory and Evidence from Ride Sharing," Papers 2108.05954, arXiv.org.
    3. Tremblay, Mark J. & Adachi, Takanori & Sato, Susumu, 2023. "Cournot platform competition with mixed-homing," International Journal of Industrial Organization, Elsevier, vol. 91(C).
    4. Andrei Hagiu & Julian Wright, 2019. "The status of workers and platforms in the sharing economy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 28(1), pages 97-108, January.
    5. Wang, Yao & Jin, Huan & Zheng, Shiyuan & Shang, Wen-Long & Wang, Kun, 2023. "Bike-sharing duopoly competition under government regulation," Applied Energy, Elsevier, vol. 343(C).
    6. Guangyu Cao & Ginger Zhe Jin & Xi Weng & Li‐An Zhou, 2021. "Market‐expanding or Market‐stealing? Competition with network effects in bike‐sharing," RAND Journal of Economics, RAND Corporation, vol. 52(4), pages 778-814, December.
    7. Soheil Ghili, 2021. "Optimal Bundling: Characterization, Interpretation, and Implications for Empirical Work," Cowles Foundation Discussion Papers 2273, Cowles Foundation for Research in Economics, Yale University.
    8. Wang, Hai & Yang, Hai, 2019. "Ridesourcing systems: A framework and review," Transportation Research Part B: Methodological, Elsevier, vol. 129(C), pages 122-155.
    9. Yannis Bakos & Hanna Halaburda, 2020. "Platform Competition with Multihoming on Both Sides: Subsidize or Not?," Management Science, INFORMS, vol. 66(12), pages 5599-5607, December.
    10. Ravula, Prashanth, 2022. "Monetary and hassle savings as strategic variables in the ride-sharing market," Research in Transportation Economics, Elsevier, vol. 94(C).
    11. Soheil Ghili & Vineet Kumar, 2020. "Spatial Distribution of Supply and the Role of Market Thickness: Theory and Evidence from Ride Sharing," Cowles Foundation Discussion Papers 2219, Cowles Foundation for Research in Economics, Yale University.
    12. Soheil Ghili & Vineet Kumar, 2020. "Spatial Distribution of Supply and the Role of Market Thickness: Theory and Evidence from Ride Sharing," Cowles Foundation Discussion Papers 2219R, Cowles Foundation for Research in Economics, Yale University, revised Aug 2020.
    13. Federico Boffa & Amedeo Piolatto & Evila Piva & Florian Schuett, 2022. "Industry dynamics in digital markets," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 49(3), pages 401-407, September.
    14. Singh, Neeraj & Kumar, Niraj & Kapoor, Sanjeev, 2022. "Consumer multihoming predisposition on food platforms: Does gender matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    15. Joan Calzada & Ester Manna & Andrea Mantovani, 2022. "Platform price parity clauses and market segmentation," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(3), pages 609-637, August.
    16. Chenglong Zhang & Jianqing Chen & Srinivasan Raghunathan, 2022. "Two-Sided Platform Competition in a Sharing Economy," Management Science, INFORMS, vol. 68(12), pages 8909-8932, December.
    17. Saruta, Fuyuki, 2021. "Exclusive contracts and multihoming agents in two-sided markets," MPRA Paper 110070, University Library of Munich, Germany.
    18. Fuyuki Saruta, 2022. "Exclusive Contracts and Multihoming Agents in Two-sided Markets," Discussion Paper Series DP2022-26, Research Institute for Economics & Business Administration, Kobe University.
    19. Yao Wang & Abdul Majeed & Zahid Hussain & József Popp & Judit Oláh, 2022. "Online Second-Hand Bookstores’ Strategic Decisions: A Theoretical Perspective," Sustainability, MDPI, vol. 14(20), pages 1-18, October.

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    More about this item

    JEL classification:

    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation

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