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The Content Genre, Audience Share, and Presence of Public Sector Broadcasters in an Era of Overflowing OTT Services

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  • Park, Sungwook
  • Kwon, Youngsun

Abstract

Various types of broadcasters have been created due to the progress of broadcasting technology, and recently, global OTT services have threatened the raison d'être of PSBs. PSB opponents, based on neo-classical economics, argue that the government's support for PSB hurts fair competition and distorts the market. In contrast, PSB proponents, based on neo-Keynesian economics, say that PSBs still need to provide citizens with quality programs for correcting market failures. This study found that several PSB channels broadcast entertainment much more than other genres in line with global OTT platforms except BBC One and Rai 1, and that the more PSB channels broadcast entertainment (quality programs), the higher (lower) annual audience share of channels. This could contribute to improving the management performance of PSBs. However, if the social agreement is reached that audience share is not the ultimate goal, it would be desirable for PSBs to consistently supply traditional quality content to citizens to prevent market failures.

Suggested Citation

  • Park, Sungwook & Kwon, Youngsun, 2023. "The Content Genre, Audience Share, and Presence of Public Sector Broadcasters in an Era of Overflowing OTT Services," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 278115, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itse23:278115
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    References listed on IDEAS

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    3. Simon P. Anderson & Øystein Foros & Hans Jarle Kind, 2018. "Competition for Advertisers and for Viewers in Media Markets," Economic Journal, Royal Economic Society, vol. 128(608), pages 34-54, February.
    4. Jung, Juan & Melguizo, Ángel, 2023. "Is your netflix a substitute for your telefunken? Evidence on the dynamics of traditional pay TV and OTT in Latin America," Telecommunications Policy, Elsevier, vol. 47(1).
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    content; genre; quality program; audience share; social responsibility; PSB; OTT;
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