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Market Structure, Program Diversity, And Radio Audience Size

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  • ROBERT P. ROGERS
  • JOHN R. WOODBURY
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    Abstract

    This paper examines the relationships among radio station listenership, the number of program formats, and the number of stations. These relationships are statistically significant and consistent with theory, but the interrelationships are numerically small. The results imply that proposals by the federal Communications Commission and Congress to relax ownership restrictions must induce substantial changes in station numbers in order to noticeably increase programming diversity. Merely modest changes in these numbers will have only small diversity effects. The paper's results also imply that merely mandating the number of formats in a market may not be in the interests of listeners. Copyright 1996 Western Economic Association International.

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    File URL: http://www.blackwell-synergy.com/doi/abs/10.1111/j.1465-7287.1996.tb00605.x
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    Bibliographic Info

    Article provided by Western Economic Association International in its journal Contemporary Economic Policy.

    Volume (Year): 14 (1996)
    Issue (Month): 1 (01)
    Pages: 81-91

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    Handle: RePEc:bla:coecpo:v:14:y:1996:i:1:p:81-91

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    Cited by:
    1. Lisa George & Joel Waldfogel, 2000. "Who Benefits Whom in Daily Newspaper Markets?," NBER Working Papers 7944, National Bureau of Economic Research, Inc.

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