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Optimal International Promotion Expenditure for Differentiated Products


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  • Goddard, Ellen W.
  • Conboy, Paula


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Bibliographic Info

Article provided by Australian Agricultural and Resource Economics Society in its journal Review of Marketing and Agricultural Economics.

Volume (Year): 61 (1993)
Issue (Month): 01 (April)

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Handle: RePEc:ags:remaae:10319

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Postal: AARES Central Office Manager, Crawford School of Public Policy, ANU, Canberra ACT 0200
Phone: 0409 032 338
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Keywords: Marketing;


References listed on IDEAS
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  1. Forker, Olan D., 1990. "Advertising and Promotion Investment: What Is the Right Level?," Staff Papers 121547, Cornell University, Department of Applied Economics and Management.
  2. E.W. Goddard & A. Tielu, 1988. "Assessing the Effectiveness of Fluid Milk Advertising in Ontario," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 36(2), pages 261-278, 07.
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Cited by:
  1. Henry W. Kinnucan & Øystein Myrland, 2003. "Free-rider effects of generic advertising: The case of salmon," Agribusiness, John Wiley & Sons, Ltd., vol. 19(3), pages 315-324.
  2. Kinnucan, Henry W., 1998. "Advertising Traded Goods," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20965, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  3. Sellen, Daniel & Goddard, Ellen W., 1997. "Research And Advertising Decisions In An Open Economy: The Case Of Colombian Milds Coffee," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(2), July.
  4. Holloway, Garth J. & Peyton, L. James & Griffith, Garry R., 2000. "Was the Australian Meat and Live-stock Corporation's advertising efficient?," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 44(1), March.
  5. Ding, Lily & Kinnucan, Henry W., 1996. "Market Allocation Rules For Nonprice Promotion With Farm Programs: U.S. Cotton," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 21(02), December.
  6. repec:ags:mareec:28093 is not listed on IDEAS
  7. Richards, Timothy J. & Patterson, Paul M., 2000. "New Varieties And The Returns To Commodity Promotion: The Case Of Fuji Apples," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), April.
  8. Kinnucan, Henry W. & Xiao, Hui & Yu, Shixue, 2000. "Relative Effectiveness Of Usda'S Nonprice Export Promotion Instruments," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 25(02), December.
  9. Kinnucan, Henry W. & Xiao, Hui, 1996. "A Theory of Nonprice Export Promotion with Application to USDA's Subsidy Programs," Research Bulletins 122991, Cornell University, Department of Applied Economics and Management.
  10. Freebairn, John W. & Alston, Julian M., 2001. "Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 45(1), March.


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