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Advertising, Structural Change, And U.S. Non-Alcoholic Beverage Demand

Author

Listed:
  • Xiao, Hui
  • Kinnucan, Henry W.
  • Kaiser, Harry M.

Abstract

The dominant trend in U.S. non-alcoholic consumption over the past two decades has been a steady increase in soft-drink consumption, largely at the expense of milk and coffee and tea consumption. Our analysis suggests that the primary factors affecting this is that the price, advertising, and demographic elasticities estimated from the Rotterdam model are much smaller than the adjusted trend coefficients and the expenditure elasticities.

Suggested Citation

  • Xiao, Hui & Kinnucan, Henry W. & Kaiser, Harry M., 1998. "Advertising, Structural Change, And U.S. Non-Alcoholic Beverage Demand," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20885, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea98:20885
    DOI: 10.22004/ag.econ.20885
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    References listed on IDEAS

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