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Private label development in the Republic of Serbia

Author

Listed:
  • Koncar, Jelena
  • Vukmirovic, Goran
  • Katai, Zita Petrovic

Abstract

The paper is focused on market research of private label development in Serbia from 2005 to 2010. Core objective of the paper relates to the comparative analyses of private labels portfolios and strategies between different retail formats. The data used for the research are official statistical data and data collected within the interviews of consumers (200 samples) and private labels managers in four retail chains. Characteristics of private labels between different product categories are not high statistically different from its characteristics at EU markets. Private labels will continue to raise its market and category shares with the high rate in the next 5 years at Serbian retail market

Suggested Citation

  • Koncar, Jelena & Vukmirovic, Goran & Katai, Zita Petrovic, 2010. "Private label development in the Republic of Serbia," Business and Economic Horizons (BEH), Prague Development Center (PRADEC), vol. 3(3), pages 1-6, October.
    • Handle: RePEc:ags:pdcbeh:128680
    DOI: 10.22004/ag.econ.128680
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    References listed on IDEAS

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    1. Christophe Bontemps & Valérie Orozco & Vincent Réquillart, 2008. "Private Labels, National Brands and Food Prices," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 33(1), pages 1-22, August.
    2. Paolo Sckokai & Claudio Soregaroli, 2008. "Impact of private label development across retail formats: Evidences from the Italian dairy market," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 87(2), pages 27-47.
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    Cited by:

    1. Lovre, Koviljko & Papic Brankov, Tatjana, 2015. "The Supermarket Revolution in the Balkan Countries: The Case of Serbia," Agroeconomia Croatica, Croatian Society of Agricultural Economists, vol. 5(1), pages 1-10, July.

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