Coordination Strategy Decisions in Sao Paulo's Fresh Produce Markets: An Empirical Validation of the Peterson, Wysocki & Harsh Framework
AbstractThis paper provides an empirical validation of the Peterson, Wysocki & Harsh (PWH) framework for coordination strategy decisions, drawing evidence from four firms' procurement strategies in SÃ£o Paulo's fresh produce markets. The results support the hypothesis that the PWH framework provides empirical and theoretical insight into firm managers' coordination decisions. The cases show how asset specificity and complementarity affect the costliness of coordination decisions, how this costliness drives the decision to change coordination strategies, and how feasibility and risk/return criteria also apply. Additional insights into coordination strategy decisions that were generated in applying the framework and their potential relevance to the framework are discussed.
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Bibliographic InfoArticle provided by International Food and Agribusiness Management Association (IAMA) in its journal International Food and Agribusiness Management Review.
Volume (Year): 09 (2006)
Issue (Month): 04 ()
Coordination strategy; decision-making; fresh produce; transaction cost economics; strategic management; Livestock Production/Industries; Marketing;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Peterson, H. Christopher & Wysocki, Allen F., 1998.
"Strategic Choice Along The Vertical Coordination Continuum,"
11651, Michigan State University, Department of Agricultural, Food, and Resource Economics.
- Peterson, H. Christopher & Wysocki, Allen F. & Harsh, Stephen B., 2001. "Strategic Choice Along The Vertical Coordination Continuum," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 4(02).
- Bitsch, Vera, 2005. "Qualitative Research: A Grounded Theory Example and Evaluation Criteria," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 23(1).
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