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Coordination Strategy Decisions in Sao Paulo's Fresh Produce Markets: An Empirical Validation of the Peterson, Wysocki & Harsh Framework

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  • Mainville, Denise Y.
  • Peterson, H. Christopher
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    Abstract

    This paper provides an empirical validation of the Peterson, Wysocki & Harsh (PWH) framework for coordination strategy decisions, drawing evidence from four firms' procurement strategies in São Paulo's fresh produce markets. The results support the hypothesis that the PWH framework provides empirical and theoretical insight into firm managers' coordination decisions. The cases show how asset specificity and complementarity affect the costliness of coordination decisions, how this costliness drives the decision to change coordination strategies, and how feasibility and risk/return criteria also apply. Additional insights into coordination strategy decisions that were generated in applying the framework and their potential relevance to the framework are discussed.

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    File URL: http://purl.umn.edu/8142
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    Bibliographic Info

    Article provided by International Food and Agribusiness Management Association (IAMA) in its journal International Food and Agribusiness Management Review.

    Volume (Year): 09 (2006)
    Issue (Month): 04 ()
    Pages:

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    Handle: RePEc:ags:ifaamr:8142

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    Related research

    Keywords: Coordination strategy; decision-making; fresh produce; transaction cost economics; strategic management; Livestock Production/Industries; Marketing;

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    1. Bitsch, Vera, 2005. "Qualitative Research: A Grounded Theory Example and Evaluation Criteria," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 23(1).
    2. Peterson, H. Christopher & Wysocki, Allen F. & Harsh, Stephen B., 2001. "Strategic Choice Along The Vertical Coordination Continuum," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 4(02).
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