IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/308831.html
   My bibliography  Save this article

Mantiqueira: innovating and disrupting in the egg business

Author

Listed:
  • Neves, Marcos Fava
  • Gray, Allan Wayne
  • Lourenco, Carlos Eduardo
  • Scott, Francisco Albert

Abstract

Consumers’ shifting tastes have made sustainable growth for firms in the food industry increasingly difficult. Scholars and industry practitioners constantly try to develop business strategies to deal with disruptions in modern food markets. This case uses Brazilian company Mantiqueira as an example of how a company can adopt demand-driven innovation and embrace disruption to aid its sustainable growth over the years. We follow the success of Mantiqueira in the market of eggs, from its humble beginnings until its dominance in the Brazilian market. With the use of data, the case (1) shows the current challenges faced by Mantiqueira and (2) asks readers to participate in the next round of decisions that Mantiqueira will have to make in order to hold its market share. This case is intended for use with graduate students and professionals in the agribusiness and food industries. It can be used to develop competencies associated with decision making for agribusiness firms, particularly for those faced with changes in the demand side that require new marketing strategies and capital investments.

Suggested Citation

  • Neves, Marcos Fava & Gray, Allan Wayne & Lourenco, Carlos Eduardo & Scott, Francisco Albert, 2021. "Mantiqueira: innovating and disrupting in the egg business," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(1).
    • Handle: RePEc:ags:ifaamr:308831
    DOI: 10.22004/ag.econ.308831
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/308831/files/ifamr2020.0031.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.308831?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Conner Mullally & Jayson L Lusk, 2018. "The Impact of Farm Animal Housing Restrictions on Egg Prices, Consumer Welfare, and Production in California," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 100(3), pages 649-669.
    2. Johanna Lena Dahlhausen & Cam Rungie & Jutta Roosen, 2018. "Value of labeling credence attributes—common structures and individual preferences," Agricultural Economics, International Association of Agricultural Economists, vol. 49(6), pages 741-751, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sohae Eve Oh & Tomislav Vukina, 2018. "Substitutability between organic and conventional poultry products and organic price premiums," Economia agro-alimentare, FrancoAngeli Editore, vol. 20(1), pages 75-92.
    2. Sohae Eve Oh & Tomislav Vukina, 2022. "The price of cage‐free eggs: Social cost of Proposition 12 in California," American Journal of Agricultural Economics, John Wiley & Sons, vol. 104(4), pages 1293-1326, August.
    3. Shon M. Ferguson, 2023. "Unconstrained trade: The impact of EU cage bans on exports of poultry‐keeping equipment," Journal of Agricultural Economics, Wiley Blackwell, vol. 74(2), pages 435-449, June.
    4. Ochs, Dan & Wolf, Christopher A. & Widmar, Nicole Olynk & Bir, Courtney & Lai, John, 2019. "Hen housing system information effects on U.S. egg demand," Food Policy, Elsevier, vol. 87(C), pages 1-1.
    5. Ildikó Kovács & Marietta Balázsné Lendvai & Judit Beke, 2022. "The Importance of Food Attributes and Motivational Factors for Purchasing Local Food Products: Segmentation of Young Local Food Consumers in Hungary," Sustainability, MDPI, vol. 14(6), pages 1-14, March.
    6. Wang, Yuhan & Qin, Zhiran & Sexton, Richard J., 2023. "Impacts of Subnational Regulation of Production Practices for Foods Consumed within the Jurisdiction: California’s Proposition 12," 2023 Annual Meeting, July 23-25, Washington D.C. 335949, Agricultural and Applied Economics Association.
    7. Perino, Grischa & Schwirplies, Claudia, 2022. "Meaty arguments and fishy effects: Field experimental evidence on the impact of reasons to reduce meat consumption," Journal of Environmental Economics and Management, Elsevier, vol. 114(C).
    8. Tomislav Vukina & Danijel Nestic, 2020. "Paying for animal welfare? A hedonic analysis of egg prices," Agribusiness, John Wiley & Sons, Ltd., vol. 36(4), pages 613-630, October.
    9. Lee, Hanbin & Sexton, Richard J. & Sumner, Daniel A., 2021. "Economics of Mandates on Farm Practices: Lessons from California’s Proposition 12 Regulations on Pork Sold in California," 2021 Annual Meeting, August 1-3, Austin, Texas 313920, Agricultural and Applied Economics Association.
    10. Colin A. Carter & K. Aleks Schaefer & Daniel Scheitrum, 2021. "Piecemeal Farm Regulation and the U.S. Commerce Clause," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(3), pages 1141-1163, May.
    11. Hempel, Corinna & Roosen, Jutta, 2020. "Die Bedeutung des bayerischen Bio-Siegels für Konsumenten in Bayern," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305597, German Association of Agricultural Economists (GEWISOLA).
    12. Hempel, Corinna & Roosen, Jutta, 2020. "Die Bedeutung des bayerischen Bio-Siegels für Konsumenten in Bayern," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305597, German Association of Agricultural Economists (GEWISOLA).
    13. Pudenz, Christopher C. & Schulz, Lee L, 2020. "Quantifying the U.S. Market Response to the African Swine Fever Outbreak in China," ISU General Staff Papers 202001010800001055, Iowa State University, Department of Economics.
    14. Hopkins, Kelsey A. & McKendree, Melissa G.S. & Schaefer, K. Aleks, 2022. "Resolving the reality gap in farm regulation voting models," Food Policy, Elsevier, vol. 112(C).
    15. Cindy G Grappe & Cindy Lombart & Didier Louis & Fabien Durif, 2021. ""Not tested on animals": How consumers react to cruelty-free cosmetics proposed by manufacturers and retailers?," Post-Print hal-03379593, HAL.
    16. Lee, Hanbin & Sexton, Richard J. & Sumner, Daniel A., 2022. "Government Restrictions on Food Available to Consumers: Economics of Regulations that Limit Farming Practices for Products Sold within Jurisdictions, with Application to California’s 2022 Pork Rules," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322438, Agricultural and Applied Economics Association.
    17. Lai, Yufeng & Boaitey, Albert & Minegishi, Kota, 2022. "Behind the veil: Social desirability bias and animal welfare ballot initiatives," Food Policy, Elsevier, vol. 106(C).
    18. Pudenz, Christopher C. & Schulz, Lee L., 2021. "Packer Procurement, Structural Change, and Moving Average Basis Forecasts: Lessons from the Fed Dairy Cattle Industry," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 46(3), September.
    19. Ufer, Danielle, 2022. "State Policies for Farm Animal Welfare in Production Practices of U.S. Livestock and Poultry Industries: An Overview," USDA Miscellaneous 333544, United States Department of Agriculture.
    20. Chakravarty, Shourish & Mullally, Conner C., 2020. "Impacts of anti-poverty programs on land use change – the case of NREGS in India," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304640, Agricultural and Applied Economics Association.

    More about this item

    Keywords

    Livestock Production/Industries;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:308831. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.