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Obtaining Extension Stakeholder Input to Influence Extension Education Programming and Staff Needs

Author

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  • Lineback, Caitlinn B.
  • McKendree, Melissa G.S.
  • Schweihofer, Jeannine P.
  • Buskirk, Daniel D.

Abstract

Cooperative extension has had to adapt communication and outreach efforts for the past several years because of changes in funding, technology, farmer demographics, and overall industry demands and needs. Given decreasing resources, effective program planning is necessary to optimize output and impact. The Michigan State University Extension Beef Team conducted a needs assessment using an online producer survey. As an interdisciplinary team, the Beef Team was able to address all facets of the Michigan beef industry. Specifically, agricultural economists contributed to the needs assessment with core economic concepts, as well as survey design and analysis. Upon data collection, producers identified marketing, profitability, and animal health as the biggest challenges facing their operations in the next 5 to 10 years. The Beef Team utilized these results for program planning and to make staffing recommendations to administration.

Suggested Citation

  • Lineback, Caitlinn B. & McKendree, Melissa G.S. & Schweihofer, Jeannine P. & Buskirk, Daniel D., 2021. "Obtaining Extension Stakeholder Input to Influence Extension Education Programming and Staff Needs," Applied Economics Teaching Resources (AETR), Agricultural and Applied Economics Association, vol. 3(1), March.
    • Handle: RePEc:ags:aaeatr:310267
    DOI: 10.22004/ag.econ.310267
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    References listed on IDEAS

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