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A Framework For Effective Industry Strategic Planning

Author

Listed:
  • Lyford, Conrad P.
  • Ricks, Donald J.
  • Peterson, H. Christopher
  • Sterns, James A.

Abstract

As agricultural commodity industries strategically plan for their future, they need to consider the systemic and synergistic effects of such factors as changing government regulations, demand expansion or contraction, globalized markets, increased competitive pressures, and greater customer quality requirements. This article discusses a framework developed to help industries strategically plan within the context of these dynamic factors. This framework, based upon relevant theory and an accumulation of experiences with this type of strategic planning, provides one possible approach for addressing the strategic needs of an entire industry. In this way, a commodity industry as a whole can identify and address key industrywide strategic issues to maintain and enhance its competitiveness, profitability, or at the very least, its survival in increasingly global markets.

Suggested Citation

  • Lyford, Conrad P. & Ricks, Donald J. & Peterson, H. Christopher & Sterns, James A., 2002. "A Framework For Effective Industry Strategic Planning," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 20(2), pages 1-16.
    • Handle: RePEc:ags:jloagb:14721
    DOI: 10.22004/ag.econ.14721
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    Cited by:

    1. Lineback, Caitlinn B. & McKendree, Melissa G.S. & Schweihofer, Jeannine P. & Buskirk, Daniel D., 2021. "Obtaining Extension Stakeholder Input to Influence Extension Education Programming and Staff Needs," Applied Economics Teaching Resources (AETR), Agricultural and Applied Economics Association, vol. 3(1), March.
    2. Joe Parcell & Yasutomo Kojima & Alice Roach & Wayne Cain, 2018. "Global Edible Vegetable Oil Market Trends," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 2(1), pages 2282-2291, January.
    3. McRae, Timothy B. & Cox, Rodney J. & Watson, Geoff K., 2006. "A situation analysis of the Australian venison industry," AFBM Journal, Australasian Farm Business Management Network, vol. 3(2), pages 1-10.
    4. Itani, Nadine & O׳Connell, John F. & Mason, Keith, 2014. "A macro-environment approach to civil aviation strategic planning," Transport Policy, Elsevier, vol. 33(C), pages 125-135.

    More about this item

    Keywords

    Agribusiness;

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