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Understanding Consumption Behavior: Evidence from Consumers' Reaction to Shopping Vouchers

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  • Kamhon Kan
  • Shin-Kun Peng
  • Ping Wang

Abstract

This paper advances our understanding of consumption behavior using the 2009 Taiwan Shopping Voucher Program. This program was universal and well publicized, and its payment to each individual was medium-sized. Based on survey data, it is found that the marginal propensity to consume is about one quarter, which is comparable to findings obtained by previous studies on consumers'response to fiscal stimulus payments. Further, vendors' discounts for voucher users played a significant role in boosting the effectiveness of the program.

Suggested Citation

  • Kamhon Kan & Shin-Kun Peng & Ping Wang, 2017. "Understanding Consumption Behavior: Evidence from Consumers' Reaction to Shopping Vouchers," American Economic Journal: Economic Policy, American Economic Association, vol. 9(1), pages 137-153, February.
    • Handle: RePEc:aea:aejpol:v:9:y:2017:i:1:p:137-53
    Note: DOI: 10.1257/pol.20130426
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    References listed on IDEAS

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    5. Claudia R. Sahm & Matthew D. Shapiro & Joel Slemrod, 2012. "Check in the Mail or More in the Paycheck: Does the Effectiveness of Fiscal Stimulus Depend on How It Is Delivered?," American Economic Journal: Economic Policy, American Economic Association, vol. 4(3), pages 216-250, August.
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    Cited by:

    1. Jonathan A. Parker & Nicholas S. Souleles, 2017. "Reported Effects vs. Revealed-Preference Estimates: Evidence from the propensity to spend tax rebates," NBER Working Papers 23920, National Bureau of Economic Research, Inc.
    2. Kim, Meeroo & Oh, Yoon Hae, 2021. "The Impact of COVID-19 Regional Cash Subsidies on the Sales of Local Businesses in South Korea," KDI Journal of Economic Policy, Korea Development Institute (KDI), vol. 43(2), pages 103-123.
    3. Fu-Chuan Lai, 2019. "Special feature in honor of Shin-Kun Peng," Asia-Pacific Journal of Regional Science, Springer, vol. 3(3), pages 757-759, October.
    4. Quamrul H. Ashraf & David N. Weil & Joshua Wilde, 2013. "The Effect of Fertility Reduction on Economic Growth," Population and Development Review, The Population Council, Inc., vol. 39(1), pages 97-130, March.
    5. Kenneth N. Kuttner & Adam S. Posen, 2011. "How Flexible Can Inflation Targeting Be and Still Work?," Working Paper Series WP11-15, Peterson Institute for International Economics.
    6. Evila Piva & Massimiliano Guerini, 2023. "The impact of the COVID-19 pandemic and pandemic-related policies on new firm creation: an analysis of the Italian case," Small Business Economics, Springer, vol. 60(3), pages 1009-1031, March.
    7. James Alm & Kay Blaufus & Martin Fochmann & Erich Kirchler & Peter N. C. Mohr & Nina E. Olson & Benno Torgler, 2020. "Tax Policy Measures to Combat the SARS-CoV-2 Pandemic and Considerations to Improve Tax Compliance: A Behavioral Perspective," FinanzArchiv: Public Finance Analysis, Mohr Siebeck, Tübingen, vol. 76(4), pages 396-428.
    8. Andrea Neri & Concetta Rondinelli & Filippo Scoccianti, 2017. "Household spending out of a tax rebate: Italian ��80 tax bonus�," Questioni di Economia e Finanza (Occasional Papers) 379, Bank of Italy, Economic Research and International Relations Area.
    9. Yoshihiko Kadoya & Mostafa Saidur Rahim Khan & Tomomi Yamane, 2020. "Government’s Stimulus Program to Boost Consumer Spending: A Case of Discount Shopping Coupon Scheme in Japan," Sustainability, MDPI, vol. 12(9), pages 1-12, May.
    10. Myoung-jae Lee & Yasuyuki Sawada, 2020. "Review on Difference in Differences," Korean Economic Review, Korean Economic Association, vol. 36, pages 135-173.
    11. David Andolfatto, 2020. "Hot Money for a Cold Economy," Working Papers 2020-019, Federal Reserve Bank of St. Louis.
    12. Neri, Andrea & Rondinelli, Concetta & Scoccianti, Filippo, 2017. "Household spending out of a tax rebate: Italian “€80 tax bonus”," Working Paper Series 2099, European Central Bank.
    13. Kim, Moon Jung & Lee, Soohyung, 2020. "Can Stimulus Checks Boost an Economy under COVID-19? Evidence from South Korea," IZA Discussion Papers 13567, Institute of Labor Economics (IZA).
    14. Ezra Karger & Aastha Rajan, 2020. "Heterogeneity in the Marginal Propensity to Consume: Evidence from Covid-19 Stimulus Payments," Working Paper Series WP-2020-15, Federal Reserve Bank of Chicago, revised 21 Feb 2021.
    15. Jianwei Xing & Eric Yongchen Zou & Zhentoa Yin & Yong Wang & Zhenhua Li, 2023. ""Quick Response" Economic Stimulus: The Effect of Small-Value Digital Coupons on Spending," American Economic Journal: Macroeconomics, American Economic Association, vol. 15(4), pages 249-304, October.
    16. Christophe Blot & Jérôme Creel & Paul Hubert, 2019. "Challenges ahead for EMU monetary policy," SciencePo Working papers Main hal-03403244, HAL.
    17. Feng-Li Lin & Wen-Yi Chen, 2020. "Did the Consumption Voucher Scheme Stimulate the Economy? Evidence from Smooth Time-Varying Cointegration Analysis," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    18. Qiao Liu & Qiaowei Shen & Zhenghua Li & Shu Chen, 2021. "Stimulating Consumption at Low Budget: Evidence from a Large-Scale Policy Experiment Amid the COVID-19 Pandemic," Management Science, INFORMS, vol. 67(12), pages 7291-7307, December.
    19. Hoon Choi, 2022. "Effect of COVID‐19 stimulus payments on sales of local small businesses: Quasi‐experimental evidence from Korea," Pacific Economic Review, Wiley Blackwell, vol. 27(4), pages 340-360, October.
    20. Ruling Hong & Mengxun Liu & Haoming Yang & Qianqian Zhang, 2023. "What Drives China’s Exports: Evidence from a Domestic Consumption Expansion Policy," Sustainability, MDPI, vol. 15(4), pages 1-15, February.
    21. Pattaphol Yuktadatta & Shunsuke Ono & Mostafa Saidur Rahim Khan & Yoshihiko Kadoya, 2022. "Satisfaction with the COVID-19 Economic Stimulus Policy: A Study of the Special Cash Payment Policy for Residents of Japan," Sustainability, MDPI, vol. 14(6), pages 1-15, March.
    22. Shunlin Wang & Yifang Chen, 2022. "Consumption Coupons, Consumption Probability and Inventory Optimization: An Improved Minimum-Cost Maximum-Flow Approach," Sustainability, MDPI, vol. 14(13), pages 1-14, June.
    23. repec:hal:spmain:info:hdl:2441/5udjblpuik8sp8d8qljh06m7ng is not listed on IDEAS
    24. Ku, Inhoe & Ham, Sunyu & Moon, Heyjin, 2023. "Means-tested COVID-19 stimulus payment and consumer spending: Evidence from card transaction data in South Korea," Economic Analysis and Policy, Elsevier, vol. 78(C), pages 1359-1371.

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    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth
    • E62 - Macroeconomics and Monetary Economics - - Macroeconomic Policy, Macroeconomic Aspects of Public Finance, and General Outlook - - - Fiscal Policy; Modern Monetary Theory

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