The balancing act: How do moral norms and anticipated pride drive food waste/reduction behaviour?

Citations

Cited by:

1. Chung, June-ho & Ahn, Dongkyun & Choi, Yun Seob, 2025. "Miracle in the evening: Explaining the boundary condition of consumer's self-control on purchase intention of near-expired products," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
2. Habib, Muhammad Danish & Attri, Rekha & Salam, Mohammad Asif & Yaqub, Muhammad Zafar, 2025. "Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
3. Zheng, Han & Chen, Kai & Ma, Zhuoyuan, 2023. "Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
4. Cheng, Shujun & Cheng, Liang & Ren, Yanjun & Zhao, Minjuan, 2026. "Do consumer cognition and dependence on food date labels contribute to reducing food waste? Evidence from urban China," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 27, pages 1-11.
5. Adaryani, Rasool Lavaei & Palouj, Mojtaba & Gholami, Hesamedin & Baghestany, Ali Akbar & Damirchi, Milad Joodi & Dadar, Mohsen & Seifollahi, Naser, 2025. "Predicting household food waste behavior: Bringing food literacy and purchasing power into the theory of planned behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
6. Morais, Ana Catarina & Ishida, Akira & Matsuda, Ruriko, 2024. "Ethical food consumption drivers in Japan. A S–O-R framework application using PLS-SEM with a MGA assessment based on clustering," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
7. Adu-Gyamfi, Gibbson & Asamoah, Ama Nyarko & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan & Zhu, Bangzhu, 2023. "Reducing waste management challenges: Empirical assessment of waste sorting intention among corporate employees in Ghana," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
8. Sajjad, Aqsa & Zhang, Qingyu & Asmi, Fahad & Anwar, Muhammad Azfar & Bhatia, Meena, 2024. "Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
9. Bhardwaj, Seema & Sreen, Naman & Das, Manish & Chitnis, Asmita & Kumar, Sushant, 2023. "Product specific values and personal values together better explains green purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
10. Habib, Muhammad Danish & Alghamdi, Aseel & Sharma, Veenu & Mehrotra, Ankit & Badghish, Saeed, 2024. "Diet or lifestyle: Consumer purchase behavior of vegan retailing. A qualitative assessment," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
11. Zou, Huan & Wang, Hong & Li, Jing & Hua, Haiyan & Wu, Shuqi, 2024. "Ordering alone or together? The effect of ordering situation on over-ordering behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
12. Surira, Mukul Dev & Zakkariya, K.A. & Sajid, Muhammed, 2025. "Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
13. Yue Ma & Abdullah Al Mamun & Mohd Helmi Ali & Mohammad Enamul Hoque & Zhai Lili, 2023. "Modeling the intention and adoption of food waste prevention practices among Chinese households," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
14. Shankar, Amit & Dhir, Amandeep & Talwar, Shalini & Islam, Nazrul & Sharma, Piyush, 2022. "Balancing food waste and sustainability goals in online food delivery: Towards a comprehensive conceptual framework," Technovation, Elsevier, vol. 117(C).
15. Kumar, Jitender & Katiyar, Gagan & Mehrotra, Ankit & Attri, Rekha & Vishnoi, Sushant Kumar, 2024. "Connecting BOP consumers and retailers: What drives small-time retailing through social media?," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
16. Duong, Cong Doanh, 2023. "“What goes around comes around†: Activating sustainable consumption with curvilinear effects of karma determinants," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
17. Ting Xu & Lingyun Mi & Xuejiao Wang & Jiali Han & Lijie Qiao & Hongwei Chen & Yuchuan Jiang, 2025. "Overcoming barriers to sustainable development: Evaluating what information frameworks matter and how they work in reducing consumer food waste," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(1), pages 30-51, February.
18. Jean Pfiffelmann & Olga Untilov & John Thøgersen & Romain Franck, 2025. "Conflicting consumer beliefs influencing eco-innovation adoption: Motives and barriers for accepting the laser marking of organic products," Post-Print hal-04957879, HAL.
19. Agarwal, Reeti & Mehrotra, Ankit & Pant, Manoj Kumar & Alzeiby, Ebtesam Abdullah & Vishnoi, Sushant Kumar, 2024. "Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
20. Alshibani, Safiya Mukhtar & Korayim, Diana & Mehrotra, Ankit & Agarwal, Vaishali, 2025. "Fostering responsible AI adoption in startups through entrepreneurial orientation: A sustainable approach," Technological Forecasting and Social Change, Elsevier, vol. 219(C).
21. Magno, Francesca & Cassia, Fabio, 2024. "Predicting restaurants’ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
22. Jeon, Jiyeon & Shin, HeeJin & Jeong, EunHa (Lena) & Zhang, Xingyi, 2024. "The power of endorsement in upcycled food promotion: Investigating the moderating effect of perceived food familiarity," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
23. Habib, Muhammad Danish & Kaur, Puneet & Sharma, Veenu & Talwar, Shalini, 2023. "Analyzing the food waste reduction intentions of UK households. A Value-Attitude-Behavior (VAB) theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
24. Tan, Fuqiang & Li, Xi & Agarwal, Reeti & Joshi, Yatish & Yaqub, Muhammad Zafar, 2024. "Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
25. Habib, Muhammad Danish & Attri, Rekha & Salam, Mohammad Asif & Yaqub, Muhammad Zafar, 2025. "Retail consumers' conundrum: An in-depth qualitative study navigating the motivations and aversion of chatbots," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
26. Agarwal, Reeti & Mehrotra, Ankit & Sharma, Veenu & Papa, Armando & Malibari, Areej, 2023. "Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
27. Rehman, Anisur & Kumar, Sushant & Salam, Muhammad Asif & Virmani, Naveen, 2025. "How does AI-powered virtual influencer's anthropomorphism impact trust and brand love? The moderating role of opinion leadership," Technological Forecasting and Social Change, Elsevier, vol. 219(C).
28. Tian, Qingsong & Gao, Wenbing & Lin, Yan & Yu, Yan & Li, Chongguang, 2026. "Online purchasing and household food waste: unpacking the role of value assessment discrepancies from purchase to usage," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
29. Chae, Myoung-Jin & Kim, Yanghee & Roh, Taewoo, 2024. "Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).