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Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?

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  • Kaiser, Ulrich

Abstract

This paper uses Granger non{causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website tra?c on the print circulation of national newspapers and for significantly positive effects on local newspapers, at least for the period since I/2002.

Suggested Citation

  • Kaiser, Ulrich, 2005. "Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?," ZEW Discussion Papers 05-78, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
  • Handle: RePEc:zbw:zewdip:4561
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    File URL: https://www.econstor.eu/bitstream/10419/24174/1/dp0578.pdf
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    References listed on IDEAS

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    More about this item

    Keywords

    channel competition; Granger non-causality; panel data models; website visits; magazine circulation;

    JEL classification:

    • C32 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes; State Space Models
    • C33 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Models with Panel Data; Spatio-temporal Models
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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