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Long-run effects of behavioral interventions: Experimental evidence on meat consumption

Author

Listed:
  • Eßer, Jana
  • Flörchinger, Daniela
  • Frondel, Manuel
  • Sommer, Stephan

Abstract

Habits pose a potentially strong barrier to reducing meat consumption. Drawing on data from a framed field experiment over 14 months, we address the challenge of changing meat consumption habits and examine whether repeated informational and supportive newsletter interventions reduce self-reported meat consumption. While on average we find no evidence for a reduction in meat intake in response to the interventions, individuals with favorable pre-conditions, such as those with a low baseline consumption, moderately decrease their meat consumption. In addition, the interventions were effective in changing meat consumption among female but not male respondents. A back-of-the-envelope calculation indicates that the scope for reducing nutrition-related carbon emissions through newsletters is small.

Suggested Citation

  • Eßer, Jana & Flörchinger, Daniela & Frondel, Manuel & Sommer, Stephan, 2025. "Long-run effects of behavioral interventions: Experimental evidence on meat consumption," Ruhr Economic Papers 1180, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    • Handle: RePEc:zbw:rwirep:333894
    DOI: 10.4419/96973365
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    Keywords

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    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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