A behavioural model of the adoption and use of new telecommunications media: the effects of communication scenarios and media product/service attributes
Recent years have seen the dramatic growth of new modes of communication. Above and beyond using land line and mobile phone for voice real-time communication, people spend increasing amounts of time receiving and sending messages through social networks (e.g. Myspace or Facebook) and also through real-time communication software (e.g. Skype or MSN). As indicated by the significant decline on the amount of call volumes of land line and mobile phone during the period from 2000 to 2006 in UK and in Taiwan, we conjecture that consumers are transferring to these new forms of communication in order to satisfy their communication needs, diminishing the demand for established channels. The purpose of this research is to develop a behavioural model to analyse the perceived value and weight of the specific media attributes that drive people to adopt or use these new communication channels. Seven telecommunications media available in 2010 have been categorised in this research included land-line, mobile phone, short message service (SMS), E-mail, Internet telephony, instant messaging and social networking. Various media product/service attributes such as synchronicity, multi-tasking, price, quality, mobility, privacy and video which might affect the media choice of consumers were first identified. Importantly, this research has designed six types of communication scenarios in the online survey with 894 valid responses to clarify the effects of different communication aims, distinguish consumers' intended behaviours toward these telecommunications media.
|Date of creation:||2010|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.itseurope.org/|
When requesting a correction, please mention this item's handle: RePEc:zbw:itse10:15. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ZBW - German National Library of Economics)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.