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An empirical study on paths of creating harmonious corporate culture

Author

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  • Song, Lianke
  • Mayer, Bernt

Abstract

Creating harmonious corporate culture has been a new issue in present day society. Many scholars studied paths of creating harmonious corporate culture but nobody used quantitative methods. This study collected 205 valid questionnaires and held 12 study meetings to find the paths of creating harmonious corporate culture. Authors identified 62 analysis units and 27 small categories and 4 categories. All paths were assigned to 4 categories as spiritual culture, institutional culture, behavioral culture and material culture. This paper discussed paths of creating harmonious corporate culture in order to seek out which paths were perceived and received by most people. The results of this paper are useful to entrepreneurs who want to build harmonious corporate culture.

Suggested Citation

  • Song, Lianke & Mayer, Bernt, 2010. "An empirical study on paths of creating harmonious corporate culture," Weidener Diskussionspapiere 23, University of Applied Sciences Amberg-Weiden (OTH).
    • Handle: RePEc:zbw:hawdps:23
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    More about this item

    Keywords

    Harmonious corporate culture; Harmony; Corporate culture;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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