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Vom Change Management zum Transformationsmanagement - Teil 2 - Überblick über kulturell-mindset-orientierte Modelle zum Transformationsmanagement

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  • Becker, Marco
  • Daube, Carl Heinz

Abstract

Im zweiten Teil dieser Reihe befassen sich die Autoren mit den kulturell-mindset-orientierten Modellen des Transformationsmanagements. Die klassischen Methoden des Change-Managements erweisen sich häufig als unzureichend, um tiefgreifende strategische Transformationen erfolgreich zu bewältigen. Unternehmen stehen derzeit vor der Herausforderung, spezifische Methoden und Modelle zu entwickeln, um den aktuellen Entwicklungen, wie etwa der Digitalisierung, der Globalisierung und den gestiegenen Anforderungen an Nachhaltigkeit, zu begegnen. Im Folgenden werden vier zielführende Modelle vorgestellt und bewertet: 1. Transformation Mindset Modell 2. Modell Integrales Unternehmen 3. Wheel of Transformation Modell 4. 360° Transformationsmodell Im Rahmen der Bewertung wird jedes Model einer sorgfältigen Bewertung unterzogen, um seine Eignung für die erfolgreiche Umsetzung nachhaltiger Transformationen in Unternehmen zu ermitteln. Für eine erfolgreiche Transformation ist die Integration kultureller, strategischer und prozessorientierter Ansätze von entscheidender Bedeutung.

Suggested Citation

  • Becker, Marco & Daube, Carl Heinz, 2025. "Vom Change Management zum Transformationsmanagement - Teil 2 - Überblick über kulturell-mindset-orientierte Modelle zum Transformationsmanagement," EconStor Preprints 320203, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esprep:320203
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    References listed on IDEAS

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    1. Verhoef, Peter C. & Broekhuizen, Thijs & Bart, Yakov & Bhattacharya, Abhi & Qi Dong, John & Fabian, Nicolai & Haenlein, Michael, 2021. "Digital transformation: A multidisciplinary reflection and research agenda," Journal of Business Research, Elsevier, vol. 122(C), pages 889-901.
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    • O - Economic Development, Innovation, Technological Change, and Growth

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