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Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce - Was eingetreten ist und was dem Handel noch bevorsteht

  • Peters, Kay
  • Albers, Sönke
  • Schäfers, Björn

Vor zehn Jahren untersuchten Albers/Peters (1997) die Einflüsse des eCommerce auf die Wertschöpfungskette im Handel. Seit dieser Zeit ist die Entwicklung weiter vorangeschritten. Neben der erwarteten Entbündelung von Handelsaktivitäten wurde seitdem vor allem die Unterstützung des Kaufprozesses der Konsumenten von branchenfremden Infomediären übernommen. Neue Technologien, Anwendungen und ein geändertes Konsumentenverhalten werden die Effekte noch verstärken und stellen alle heutigen Marktteilnehmer, sowohl Infomediäre als auch Stationär-, Online- und Multichannel-Händler, zukünftig vor noch größere Herausforderungen.

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Paper provided by ZBW - German National Library of Economics in its series EconStor Preprints with number 27677.

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Date of creation: 2008
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Handle: RePEc:zbw:esprep:27677
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