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Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce - Was eingetreten ist und was dem Handel noch bevorsteht


  • Peters, Kay
  • Albers, Sönke
  • Schäfers, Björn


Vor zehn Jahren untersuchten Albers/Peters (1997) die Einflüsse des eCommerce auf die Wertschöpfungskette im Handel. Seit dieser Zeit ist die Entwicklung weiter vorangeschritten. Neben der erwarteten Entbündelung von Handelsaktivitäten wurde seitdem vor allem die Unterstützung des Kaufprozesses der Konsumenten von branchenfremden Infomediären übernommen. Neue Technologien, Anwendungen und ein geändertes Konsumentenverhalten werden die Effekte noch verstärken und stellen alle heutigen Marktteilnehmer, sowohl Infomediäre als auch Stationär-, Online- und Multichannel-Händler, zukünftig vor noch größere Herausforderungen.

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  • Peters, Kay & Albers, Sönke & Schäfers, Björn, 2008. "Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce - Was eingetreten ist und was dem Handel noch bevorsteht," EconStor Preprints 27677, ZBW - German National Library of Economics.
  • Handle: RePEc:zbw:esprep:27677

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    References listed on IDEAS

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    7. Maja Micevska, 2008. "The Labour Market in Macedonia: A Labour Demand Analysis," LABOUR, CEIS, vol. 22(2), pages 345-368, June.
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