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From Volume to Value: Rethinking Tourism Destination Competitiveness through Governance, Sustainability and Capital Productivity

Author

Listed:
  • Curtis, Panayiotis
  • Sdrali, Despina
  • Apostolopoulos, Constantinos

Abstract

This paper develops a value-based framework for assessing tourism destination competitiveness, moving beyond volume-driven metrics that fail to capture long-term value, capital efficiency, and resilience. Drawing on research from 2000-2021, it integrates financial analysis with strategic management and sustainability governance. Competitiveness is defined through the interaction of three dimensions of capital efficiency, strategic positioning and adaptability in alignment with environmental, social and governance principles. The framework connects firm performance with sector dynamics and destination governance, offering a multi-level view of value creation. The analysis suggests that volume-driven models lead to inefficiency and lower resilience, whereas value-based strategies enhance long-term performance. The study proposes a unified analytical tool for Destination Management and Marketing Organizations (DMMOs) to support an effective and efficient decision making process for a sustainable and resilient tourism development

Suggested Citation

  • Curtis, Panayiotis & Sdrali, Despina & Apostolopoulos, Constantinos, 2026. "From Volume to Value: Rethinking Tourism Destination Competitiveness through Governance, Sustainability and Capital Productivity," EconStor Conference Papers 344151, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esconf:344151
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    File URL: https://www.econstor.eu/bitstream/10419/344151/1/Cappadocia_Congress_2026_Curtis_et_al.pdf
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    Keywords

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    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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