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Finding the path(s) towards profitable e-commerce

Author

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  • Bughin, Jacques

Abstract

Relying on a unique and arguably representative sample of transaction e-commerce companies, this paper takes a closer look at whether and how companies could be profitable on-line. This analysis clearly demonstrates that a non-trivial set of winners are emerging, which combine both strong operational excellence as well as fine-tuned to about 3 generic strategic postures.

Suggested Citation

  • Bughin, Jacques, 2003. "Finding the path(s) towards profitable e-commerce," Research Notes 7, Deutsche Bank Research.
    • Handle: RePEc:zbw:dbrrns:7
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