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Dynamics and Strategies of Spanish Wine Exports in a Globalised Market

Author

Listed:
  • Vicente Pinilla

    (1Department of Applied Economics, Universidad de Zaragoza and Instituto Agroalimentario de Aragón (IA2))

  • Silvia Abella

    (2Department of Business Administration, Universidad de Zaragoza)

  • Juan Ramón Ferrer

    (3Department of Agricultural Economics, Statistics and Business Administration, Universidad Polite?cnica de Madrid)

  • Raúl Serrano

    (4Department of Business Administration, Universidad de Zaragoza and Instituto Agroalimentario de Aragón (IA2))

Abstract

This article analyses the trajectory of Spanish wine exports, explaining, first, their historical background and then their dynamics in recent decades within a highly globalised market. Subsequently, it describes the macro factors that explain the high growth of these exports, such as the incorporation of technological innovations, access to the European Union, the expansion of the protected designation of origin and the reinforcement of their quality control and the fall in wine consumption in Spain. Finally, the business strategies that have largely fostered the export boom are analysed.

Suggested Citation

  • Vicente Pinilla & Silvia Abella & Juan Ramón Ferrer & Raúl Serrano, 2025. "Dynamics and Strategies of Spanish Wine Exports in a Globalised Market," Documentos de Trabajo dt2025-02, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
    • Handle: RePEc:zar:wpaper:dt2025-02
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    Keywords

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    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • N54 - Economic History - - Agriculture, Natural Resources, Environment and Extractive Industries - - - Europe: 1913-
    • N74 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services - - - Europe: 1913-
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade

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