Marketing Strategies for Products with Cross-Market Network Externalities
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- Yuxin Chen & Jinhong Xie, 2007. "Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage," Marketing Science, INFORMS, vol. 26(1), pages 52-66, 01-02.
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KeywordsInternet; Software; and Network Externality;
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