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Analysis Of The Decision Making Processes In Npd Projects Within Innovative Companies. An Empirical Study In The Valencian Region (Spain)


  • Jon Mikel Zabala Iturriagagoitia

    (Institute of Innovation & Knowledge Management, INGENIO CSIC-UPV)

  • Mónica García Melón

    (Departamento de Proyectos de Ingeniería, DPI, Universidad Politécnica de Valencia)


The decisions made during the design process have a critical impact both on the design solution obtained but also on the design process itself. It can be observed that while the way in which products are developed differs not only across firms but within the same firm over time, what is being decided seems to remain fairly consistent [2]. After a thorough Literature research many references addressing decision processes developed within the NPD have been found. In the paper by Krishnan and Ullrich [4] an extensively list the most common decisions made in each phase of the development process of new products is presented. While rigorous at a bibliographical level, this work has not been empirically verified yet. Therefore, an empirical study to inquire whether decisions considered usual in the literature were actually common within the framework of innovative companies in the Valencia region (Spain) has been carried out. The empirical study has covered a representative sample of innovative companies in this region. A questionnaire including all decisions identified was prepared and sent by mail to all the companies belonging to the sample, whose aim was to determine the frequency these decisions are usually made. At the same time this study has been used to find out the patterns of decision-making processes in those innovative companies. The analysis of the results obtained confirmed that the decisions identified in the literature do correspond to the decisions mostly made in innovative companies of the Valencia Region and that they all follow a specific pattern.

Suggested Citation

  • Jon Mikel Zabala Iturriagagoitia & Mónica García Melón, 2005. "Analysis Of The Decision Making Processes In Npd Projects Within Innovative Companies. An Empirical Study In The Valencian Region (Spain)," Urban/Regional 0507006, EconWPA.
  • Handle: RePEc:wpa:wuwpur:0507006
    Note: Type of Document - doc; pages: 11

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    References listed on IDEAS

    1. Li, Jau-Rong & Barrett, Christopher B., 1999. "Distinguishing Between Equilibrium And Integration In Markets Analysis," Working Papers 14607, International Agricultural Trade Research Consortium.
    2. Johansen, Soren & Juselius, Katarina, 1990. "Maximum Likelihood Estimation and Inference on Cointegration--With Applications to the Demand for Money," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 52(2), pages 169-210, May.
    3. Ball, Laurence & Mankiw, N Gregory, 1994. "Asymmetric Price Adjustment and Economic Fluctuations," Economic Journal, Royal Economic Society, vol. 104(423), pages 247-261, March.
    4. Blinder, Alan S, 1982. "Inventories and Sticky Prices: More on the Microfoundations of Macroeconomics," American Economic Review, American Economic Association, vol. 72(3), pages 334-348, June.
    5. Ana I. Sanjuán & Jose M. Gil, 2001. "A Note on Tests for Market Integration in a Multivariate Non-Stationary Framework," Journal of Agricultural Economics, Wiley Blackwell, vol. 52(2), pages 113-121.
    6. Ming Chien Lo & Eric Zivot, 1999. "Threshold Cointegration and Nonlinear Adjustment to the Law of One Price," Discussion Papers in Economics at the University of Washington 0030, Department of Economics at the University of Washington.
    7. Bob Baulch, 1997. "Transfer Costs, Spatial Arbitrage, and Testing for Food Market Integration," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(2), pages 477-487.
    8. Abdulai, Awudu, 2000. "Spatial price transmission and asymmetry in the Ghanaian maize market," Journal of Development Economics, Elsevier, vol. 63(2), pages 327-349, December.
    9. Fafchamps, Marcel & Gavian, Sarah, 1996. "The Spatial Integration of Livestock Markets in Niger," Journal of African Economies, Centre for the Study of African Economies (CSAE), vol. 5(3), pages 366-405, October.
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    More about this item


    New Product Development (NPD); Innovative firms; decision making; survey.;

    JEL classification:

    • C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
    • D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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